hemo memo
Gold Member
Speaking ahead of the company's Q1 earnings release today, I asked Take-Two CEO Strauss Zelnick about the price increase, and whether he felt Ubisoft not raising its prices -- at least not right away -- would present a challenge for Take-Two in getting consumers on board with the extra cost.
"There hasn't been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles," Zelnick replied. "And we think with the value we offer consumers...and the kind of experience you can really only have on these next-generation consoles, that the price is justified. But it's easy to say that when you're delivering extraordinary quality, and that's what our company prides itself on doing."
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