Q1 Results 2006/2007/2020/2021:
- Nintendo DS 2007 - 1.930.291
- Nintendo Switch 2020 - 1.700.352
- Nintendo DS 2006 - 1.212.781
- Nintendo Switch 2021 - 312.121*
Comparing Q1s of Peak years heading into this quarter, we see the goal Switch has in it's sights.
Powered by market consolidation, evergreens, new titles and
Monster Hunter Rise launch I think surpassing
1.9 million is definitely doable in Q1
Hardware 2006-2021 Q1 Top 10
- 2007: 4.343.248
- 2008: 3.725.228
- 2009: 2.731.720
- 2006: 2.460.815
- 2010: 2.408.447
- 2013: 2.353.023
- 2012: 2.330.997
- 2011: 2.308.470
- 2014: 2.017.628
- 2020: 1.887.010
Hardware market has been on a downward trend in Q1 since the 2007 Peak, and the exit of Sony from the portable space and Nintendo's consolidation into one device means we might never get over
3 million sales in a quarter. The fact that Switch last year was so close to the all time. Last year marked a return to growth with the 2020 TOTAL Hardware actually being the peak of the last 5 years. This was mainly due to
New Horizon driving sales. at the end of Q1 2020.
Overall 2021 has a chance to see further growth and surpass the 2014 result, even with the anemic sales of the PS5 thus far - there is probably at least
200K people that will purchase it until the end of quarter and PS4 is likely to add another
50K sales
2006 Q1
- DS - 1.212.781 (49.28%)
- PSP - 540.244 (21.95%)
- PS2 - 454.286 (18.46%)
- GBA - 178.480 (7.25%)
2007 Q1
- DS - 1.930.291 (44.44%)
- Wii - 1.005.313 (23.14%)
- PSP - 672.823 (15.49%)
- PS3 - 362.647 (8.34%)
- PS2 - 253.999 (5.84%)
2020 Q1
- NSW - 1.700.352 (90.10%)
- PS4 - 170.086 (9%)
Week 1, 2006
- PSP - 125.095 (32.95%)
- DS - 91.376 (24.06%)
- PS2 - 88.680 (23.35%)
Week 1, 2007
- DS - 344.953 (45.38%)
- Wii - 146.553 (19.28%)
- PSP - 118.479 (15.58%)
- PS3 - 67.620 (8.89%)
- PS2 - 53.299 (7.01%)
Week 1, 2020
- NSW - 284.827 (82.03%)
- PS4 - 58.244 (16.77%)
- 3DS - 4.030 (1.16%)
Week 1, 2021
- NSW - 312.121 (91.40%)
- PS4 - 17.876 (5.23%)
- PS5 - 10.632 (3.11%)
In terms of market consolidation, we are entering uncharted territories this Quarter, as we haven't seen the market this loop sided since 1994.
I think total hardware will be between
2-2.3 million and the Switch will maintain around 90% market share. I think Q1 will give us a good idea of by how much Switch is able to grow and which third parties are prepared to make the most of this growth.