"very little benefit"? yeah, right
Part of those 8M preorders and CDPR's worth in the trade market was due to their "good guy" reputation with customers.
There are people on the internet deffending them like crazy in ways that no one would ever do for EA or Ubisoft solely due to their "good guys" reputation
So you can bet your ass that they will try to get their reputation back on track
Would like to remind you again that they are a public traded company
the thing is now they have lost that reputation. getting that reputation back is much harder.
let me give an example
6 months ago
CDPR: we are going to offer free next gen upgrades for both cyberpunk and wicher 3
gamers: woooo we love you cdpr the witcher 3 is the best!
now
CDPR: we are going to offer free next gen upgrades for both cyberpunk and wicher 3
gamers: fuck you cdpr that's the least you can do after that horrible launch.
6 months ago
CDPR: we are gonna give you free dlc for the game
gamers: we love you cdpr great! you are the best
now
CDPR: we are gonna give you free dlc for the game
gamers: you mean including things that should have been in the game in the first place? fuck you cdpr.
being the good guy is great when people love you. but trying to convince them that you are the good guy again? good luck with that.
if being nice was so profitable gamers would love every AAA company instead of hating most of them.
Activision is publicly traded - vocal gamers hate that company
EA is publicly traded - vocal gamers hate that company
Ubisoft is publicly traded - vocal gamers hate that company
but it doesn't matter because they make good games. so people buy them.