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LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://blog.zagat.com/2012/06/first-ever-zagat-pizza-survey-results.html
Results below:
Time for a pizza party! Today, we're releasing the results of our first-ever Pizza Survey, which looks deep into the pie-loving public's obsession with this food favorite. Turns out America is pretty pizza-obsessed, as survey respondents admit that they eat it pretty much once a week, consuming a pie or slice an average of 4.3 times each month. And this love of all things 'za isn't just because it's cheap or convenient - 83% of folks we surveyed say it's among their favorite foods.
Results below:
Timing and Frequency: What Time Is Pizza Time?
How Many Times a Month Do You Eat Pizza?
Overall 4.3
Males 4.8
Females 3.8
Northeast 4.9
Midwest 4.1
South 4.0
West 3.6
Pizza consumption during meals (diners could choose more than one time of day when they frequently eat pizza):
Dinner - 88%
Lunch - 37%
Late-Night Snack - 18%
Breakfast - 7%
Interesting Fact: Midwesterner diners were much more likely to eat pizza for breakfast than pie lovers in any other region, while diners in the Northeast were much more likely to have it for lunch.
Style Smackdown: The 10 Most Popular Types of Pizza
1. NY-style thin crust
2. Brick oven
3. Neapolitan
4. Chicago-style deep dish
5. Sicilian
6. White pizza
7. Grilled pizza
8. Sheet pan
9. Stuffed
Toppings: What's the Best for the Top Of Your Pie?
1. Pepperoni
2. Mushrooms
3. Sausage
4. Onions
5. Ham / Prosciutto
6. Olives
7. Pepper
8. Extra Cheese
9. Spinach
10. Anchovies
Interesting Fact: While pepperoni was ranked as the number one topping both overall and among men, women actually prefer mushrooms as their favorite. Pepperoni was also not as popular in the Midwest and the West, where diners preferred sausage and mushrooms, respectively.
Toppings: Which Are the Grossest?
1. Anchovies
2. Pineapple
3. Broccoli
4. Olives
5. Chicken
All The Fixin's: What Do You Add to Your Pie?
1. Red Pepper Flakes - 51%
2. Parmesan - 38%
3. Oregano - 27%
4. Garlic Powder - 21%
5. Pepper - 10%
Interesting Fact: Surveyors in the Midwest and the South like Parmesan cheese more often than those in the other regions, while pizza lovers in the Northeast are more liberal with the garlic powder.
Eating Habits: Pie Vs. Slice, Fold Vs. No Fold
Is it better to order by the pie or the slice?
Whole pie - 64%
No difference - 29%
Slice - 7%
Do you blot the excess oil off the pizza before eating it?
No - 70%
Yes - 30%
Interesting Fact: 38% of females say they use the blot method vs 24% of males. Also, while a majority of our surveyors eat the crust (90%), females are less likely to do so than males (88% vs 93%).
What's your typical style for eating pizza?
Eat it flat - 43%
Fold it - 38%
Knife and fork - 19%
Interesting Fact: Male surveyors and those in the Northeast are more likely to fold their pizzas, while those in the Midwest are more likely to use a knife and fork.
At the Register: How Much Do You Spend on a Single Slice?
Overall - $2.99
Females - $3.10
Males - $2.88
West - $3.24
Midwest - $3.15
South - $3.06
Northeast - $2.72
How Much For A Whole Pie?
Overall - $15.84
West - $16.98
Midwest - $16.54
South - $15.37
Northeast - $15.32