They brought this on themselves with this:
http://www.polygon.com/press-reset
If you are part of the bunch of gaming industry big publisher stroking press don't pretend that you aren't. There's also the fact that MSFT paid 750K for them to set this up and they don't think there's some conflict of interest. I think they should be banned for all the attemps to lie and deceive the gaming comunity.
If they had any integrity Gies would be fired for all the shilling that he does.
Thanks to that ridiculous documentary whenever Polygon is mentioned all I can think of is this gif.
Makes me laugh every time.