I think it's interesting how upset people are that others had a reaction this image. The idea that people should hold reactions until they see more of the game kind of misses the point of what a reaction is.
I was disappointed when I saw this art a week or two ago. The way that race, wealth, and privilege were handled in Farcry 3 was the reason I stopped playing Farcry 3, despite the fact that I really enjoyed the game mechanics. Seeing this image of Farcry 4, instead of showing me that they were going in a different direction thematically, showed me that they're going to be dealing with similar themes. I had an immediate gut reaction to the image, not because I found the image itself racist, but because I don't trust these guys to handle issues of class or race and if they're going for rich man holding poor man down--If this is the one image they chose to showcase their game--I fear we're just going to get a repeat of Farcry 3, which again I found offensive on many levels.
Hope I'm wrong, hope this was just a poor image choice, hope the game winds up good, but I'm less hopeful than I was before this image was released.