• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Bloomberg: Nintendo Jumps as Public Gets First Taste of Super Mario Run

T

Tripon

Member
Nintendo Co. rose to the highest in more than four months after starting to market its upcoming Super Mario Run smartphone game, including giving fans a chance to try out the game in Apple Inc. retail stores ahead of its Dec. 15 release.

The stock climbed 3.7 percent as of midday in Tokyo, the highest since July 19. The shares are about 8 percent below a six-year peak it reached the same month amid a speculative flurry that followed the release of the hit Pokemon Go game.
Click to expand...

Mic.com wrote the game seemed fairly easy, saying “Mario veterans will be shocked to find that they can run right through enemy goombas.”

Researcher SensorTower estimated the title will gross $71 million in the first month and be downloaded by more than 50 million users. In September, the researcher said Pokemon Go was downloaded more than 180 million times in the first two months.

In October, Apple’s Tim Cook said more than 20 million people had signed up to be notified once Super Mario Run is available.
Click to expand...

https://www.bloomberg.com/news/arti...as-public-gets-first-taste-of-super-mario-run

-1x-1.png


Also, Bloomberg did an video interview with Reggie. http://bloom.bg/2gHecuX

Among topics discussed: Super Mario Run, Switch, Nintendo interest in VR
 
S

Scrawnton

Member
I really hope the right mobile moves helps push people to the Switch. Things are looking up for Nintendo as of right now.
 
J

James Scott

Banned
The footage from the day it was demoed at Jimmy Fallon looked really fun. Kind of excited to play it instead of just being moderately interested
 
O

Omnistalgic

Member
I'm buying it, along with Wild Arms from Sony. They both need to tie back into their respective ecosystems though.

If I could earn trophies and whatever Nintendo comes up with, I would genuinely use my iPhone as another gaming platform. But, it will be one and done probably without that feature. Dunno why it's become important, I'm not really a trophy collector, but I like having all the games I've played in one place for some reason.

I think the game will be surprisingly difficult too.
 
C

cw_sasuke

If all DLC came tied to $13 figurines, I'd consider all DLC to be free
Nothing stops this train.


Interested to see how it performs, i expect big numbers this months.
 
H

Herb Alpert

Banned
Imo their biggest "tour de force" is that their brand is slowly rising from irrelevancy (towards mainstream public) and becoming "cool" again.

Zelda, Pokemon Go and then Sun and Moon, the Switch reveal, nes mini (minus the disastrous distribution) and now Mario run are really well handled.

I guess they finally hired new communication strategists.
 
S

Skittzo0413

Member
I really have a nagging feeling that this game will underperform pretty badly. That $10 price tag does seem like it would be a barrier to the majority of smartphone gamers.

It may see a huge amount of downloads, but I'm not sure how many purchases it will get. Hopefully I'm wrong!
 
D

Dark Cloud

Member
Herb Alpert said:
Imo their biggest "tour de force" is that their brand is slowly rising from irrelevancy (towards mainstream public) and becoming "cool" again.

Zelda, Pokemon Go and then Sun and Moon, the Switch reveal, nes mini (minus the disastrous distribution) and now Mario run are really well handled.

I guess they finally hired new communication strategists.
Click to expand...

This is what happens when Bowser is in control!

Doug Bowser that is

Neverthelesser said:
Anyone think this'll be bigger than Pokémon GO?
Click to expand...
Nope. I can't see it touching Pokémon Go.
 
P

Plum

Member
Herb Alpert said:
Imo their biggest "tour de force" is that their brand is slowly rising from the irrelevancy (towards mainstream public) and becoming cool again.

Zelda, Pokemon Go and then Sun and Moon, the Switch reveal now Mario run are really well handled.

I guess they finally hired new communication strategists.
Click to expand...

I think the Wii U being such a failure made them see just how fucked most of their marketing strategy had become. Iwata set this in motion and Kimishima is doing a damn good job at continuing it. I could never see the Nintendo of 2011 making SMR or allowing/helping Pokemon Go.
 
Interfectum

Interfectum

Member
Waylon Drums said:
Not bigger, no. Plus this whole internet connection thing has people spooked now. I'm sure it'll die down a little but some people are seriously pissed off that they might not be able to play this on the subway.
Click to expand...

Err... that won't have any noticeable effect on the game's success at release.
 
J

James Scott

Banned
Herb Alpert said:
Imo their biggest "tour de force" is that their brand is slowly rising from irrelevancy (towards mainstream public) and becoming "cool" again.

Zelda, Pokemon Go and then Sun and Moon, the Switch reveal, nes mini (minus the disastrous distribution) and now Mario run are really well handled.

I guess they finally hired new communication strategists.
Click to expand...
Yeah, I noticed that too. After 4 years of irrelevancy there's a lot of buzz around Nintendo. Zelda is the most anticipated game of 2017 and got the most attention at e3.
The Mario Run commercial was super well made.
Pokémon took over the internet for a week.
Switch's reception has been pretty warm too
 
N

Neverthelesser

Member
Interfectum said:
I don't think it will be. Pokemon GO was a crazy mainstream media storm success. SMR isn't going to top that. It will, however, make Nintendo a shit ton of money.
Click to expand...
I feel like that despite Mario being the bigger brand, the concept for SMR isn't quite as "novelty" as GO. The latter definitely "modernized" the traditional Pokémon experience by capitalizing on its strengths using something as commonplace as a smartphone.

This game will get great word of mouth, I'm sure. It's just that the "Mario culture" isn't doing anything radically different than "Pokémon culture"; the online modes in SMR will definitely give it some legs, but there's just something about going outside at 1AM and finding dozens of people doing the exact same thing you're doing. That's something that'll be hard to replicate...
 
P

Plum

Member
James Scott said:
Yeah, I noticed that too. After 4 years of irrelevancy there's a lot of buzz around Nintendo. Zelda is the most anticipated game of 2017 and got the most attention at e3.
The Mario Run commercial was super well made.
Pokémon took over the internet for a week.
Switch's reception has been pretty warm too
Click to expand...

Don't forget Mario at the Olympics and the upcoming sure-fire hit with the theme parks.
 
NOLA_Gaffer

NOLA_Gaffer

Banned
Neverthelesser said:
Anyone think this'll be bigger than Pokémon GO?
Click to expand...

Pokemon Go was free, this isn't, so no.

James Scott said:
Yeah, I noticed that too. After 4 years of irrelevancy there's a lot of buzz around Nintendo. Zelda is the most anticipated game of 2017 and got the most attention at e3.
The Mario Run commercial was super well made.
Pokémon took over the internet for a week.
Switch's reception has been pretty warm too
Click to expand...

Plum said:
Don't forget Mario at the Olympics and the upcoming sure-fire hit with the theme parks.
Click to expand...

The Classic NES Mini has been a runaway success and amiibos being the hot item more or less all of last year.
 
F

fronn

Member
I suspect this game will do very well for Nintendo, and actually affect their bottom line (unlike Pokemon Go)... but I just can't get over the fact that it looks like a boring-in-15-minutes phone game that I've played dozens of times before. Though I did spend an absurd amount of time on Tap Titans a couple years ago unlocking all the extra shit, leveling them, and getting to some unnecessary level, so I can't judge too harshly.

I fear that there will be major backlash because people are expecting this to be some magical new adventure, when it reality it just looks like hundreds of other well done phone games that were free, but just don't star Mario.

I have zero understanding why anyone here is excited for this game, but I'm willing to believe I'm missing something and it's not just the Nintendo Hype Train that happens with everything they do, regardless of merit.
 
NOLA_Gaffer

NOLA_Gaffer

Banned
Dr.Acula said:
This will probably have longer legs than Pokémon Go. When's the last time anyone played that game?
Click to expand...

I dunno, people still play the thing judging by the partnerships that keep popping up. (Most recent being Starbucks.)

fronn said:
I have zero understanding why anyone here is excited for this game, but I'm willing to believe I'm missing something and it's not just the Nintendo Hype Train that happens with everything they do, regardless of merit.
Click to expand...

For me it's because I haven't paid any attention to the App Store's game selection since 2008. The big boys have finally shown up and made a proper game so I'm interested in what they have to offer.
 
N

Neverthelesser

Member
fronn said:
I suspect this game will do very well for Nintendo, and actually affect their bottom line (unlike Pokemon Go)... but I just can't get over the fact that it looks like a boring-in-15-minutes phone game that I've played dozens of times before. Though I did spend an absurd amount of time on Tap Titans a couple years ago unlocking all the extra shit, leveling them, and getting to some unnecessary level, so I can't judge too harshly.

I fear that there will be major backlash because people are expecting this to be some magical new adventure, when it reality it just looks like hundreds of other well done phone games that were free, but just don't star Mario.

I have zero understanding why anyone here is excited for this game, but I'm willing to believe I'm missing something and it's not just the Nintendo Hype Train that happens with everything they do, regardless of merit.
Click to expand...
There can't possibly be that much backlash over something that's free to download. Any disappointment can be shrugged off and people will move on.
 
D

Dark Cloud

Member
Dr.Acula said:
This will probably have longer legs than Pokémon Go. When's the last time anyone played that game?
Click to expand...
Pokémon Go is still being played. Now there are new partnerships with Starbucks and Sprint I believe. Also, the rumors with gen 2 Pokémon coming and maybe battling and trading with others will only kickstart it back wayyy up.
 
F

ffdgh

Member
Nice I hope they can keep the momentum going. The NEW series has finally found its true purpose in life.
KuGsj.gif


NOLA_Gaffer said:
Pretty sure the "New" series selling 30 million copies on the Wii alone was its purpose.
Click to expand...

Nah that was more of a jab at hoping we get something different from the NEW series style.
 
NOLA_Gaffer

NOLA_Gaffer

Banned
ffdgh said:
Nice I hope they can keep the momentum going. The NEW series has finally found its true purpose in life.
KuGsj.gif
Click to expand...

Pretty sure the "New" series selling 30 million copies on the Wii alone was its purpose.

(Plus 30 million on the DS, 10 million on the 3DS, and 5.5 million on the Wii U)
 
You must log in or register to reply here.

Similar threads

Super Mario RPG Reveals New Gameplay Trailer | Nintendo Direct
Deals
3
631
Dr.brain64 replied
Super Mario RPG Remake | Review Thread
Analysis Review Hype 2
50
4K
Danjin44 replied
LTTP: Super Mario Odyssey
LTTP Review 2
75
4K
mayham2199 replied
Super Mario Bros. Wonder | Review Thread
Analysis Review 2 3 4 5 6
257
20K
cireza replied
Super Mario Bros Wonder. | Final Early Access Preview are Up
Community Analysis Hype 2
76
5K
gooner4life_uk replied
Top Bottom