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Check Out Sony's New PSP Marketing Campaign

It seems they hired some people from Ubisoft: http://www.us.playstation.com/girlzplaytoo/

I'm sure there's a good concept in here somewhere, though I'm just not sure this is the right way to go about it...

Especially if you want repeat customers...

Before anyone asks, no, I'm not against them selling to girls. I think that's a great idea. It's that I think recommending people shovelware is generally a bad idea.
 

Ardorx

Banned
Jun 24, 2009
1,173
0
0
I did my best man. You know, its bad enough we had to reuse old Walmart: Back 2 Skool advertisements, I don't need some forum guy dissing my work.
 

NRiQ

Banned
May 23, 2009
38
0
0
Vnzla
OMG THAT'S SO RAVEN!! I mean what the heck sony, good luck trying but if you can't get boys into the PSP world, you won't have much opportunity with girls
 

Sonos

Banned
Jun 8, 2009
519
0
0
Sony having the worst marketing campaign possible? Amazing.

I'll have to let the women I know (2 maybe?) that there is now a lilac psp for them as well as games they can play like barbie horse sims. Sony Shares rise an unprecedented 18.3% in one day on the Japanese stock exchange.
 

gofreak

GAF's Bob Woodward
Jun 8, 2004
43,345
2
1,645
Sonos said:
I'll have to let the women I know (2 maybe?)

:lol

Well this isn't for women.

It's for girls of that certain age when they're insecure about being 'cool' and wanting to be one of the giiirrrrlllzz!
 

i_am_ben

running_here_and_there
Feb 5, 2008
8,569
416
1,220
needs more tits, space marines and loli rape girls before it meets Gaf's distinguished masculine pallet.
 

expy

Banned
Dec 9, 2008
5,086
0
730
Montreal, Canada
Nirolak said:
It's not the concept of advertising to younger females I think they're doing badly, it's recommending them shovelware.

Ubisoft burnt their DS market this way. Their DS game sales are down 66% this year. o_O

What would those young girls and their mothers know about shovelware anyway? I think their reaction will be more along the lines of "OMGZ HANNAH MONTANAZ PSP, IT'S PINK!!! MOM GET ME ONE".
 

Sonos

Banned
Jun 8, 2009
519
0
0
Nirolak said:
I did as well...

Did anyone get something different?

we are all loco. i even put some random evil things like "tell the first person all my bff's secrets to the first person I see" in there hoping I'd get something different. I'd totally do that though irl (omg).
 

Totobeni

An blind dancing ho
Nov 3, 2007
18,732
0
0
I am ....Patapon Princess !!!!! WTF

 

SonOfABeep

Banned
May 10, 2007
3,158
0
0
Should be called "Girlz Play PSP too, not just DS!" followed by desperate pleading and presenting of gifts.
 
Nov 17, 2006
24,417
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41
Koga, Ibaraki, Japan
Wow, that's pretty bad. Not quite as bad as ALL I WANT FOR XMAS or as stupid as IT HAZ NUTZ, but yeah... kind of comes off like someone's lame dad walking into the room and going OHMIGAWD GIRLZ.
 

Sonos

Banned
Jun 8, 2009
519
0
0
SonOfABeep said:
Should be called "Girlz Play PSP too, not just DS!" followed by desperate pleading and presenting of gifts.

Does the DS have a lilac DS? No they dont so OMG JUST SHUT UP!!!!!!!!!
 

BGBW

Maturity, bitches.
Jan 19, 2007
54,014
0
1,140
Who has a backpack? That is SUCH a fashion disaster. Ew.
 

RBH

Member
Apr 19, 2007
54,203
1
0
Not just normal girls, but it's girlz with a "z" for extra attitude!
 

spwolf

Member
Feb 15, 2007
16,282
0
0
Nirolak said:
It's not the concept of advertising to younger females I think they're doing badly, it's recommending them shovelware.

Ubisoft burnt their DS market this way. Their DS game sales are down 66% this year. o_O

um, Patapon, LocoRoco are shovelware?
 

iceatcs

Junior Member
Jul 9, 2007
10,615
0
1,110
London
I knew even before enter on this thread, someone will very angry over it.

GAF never let me down.
 

Johann

Member
Jul 6, 2008
2,417
0
750
This is a case too little to late. A serious marketing campaign aimed at young women should have began early in the PSP's life. The system was always aimed at 15-35 old male demographic that typified the PS2 by offering console-like experiences on a handheld.

They can't seriously expect to go after them with the PSP's current image, especially after calling them 'handheld gaming ghetto' and the Pokemon demographic. And especially not with those kinds of games.
 

spwolf

Member
Feb 15, 2007
16,282
0
0
Nirolak said:
No, but that doesn't change the rest of the list...

Also the bundle is specifically Hannah Montanna, not Patapon or LocoRoco.

umh, because Hannah Montanna is quite popular among teen girls right now?
 

DeepFriedMuppet

Neo Member
Mar 31, 2009
112
0
0
"I was like did you see the new PSP, it's like totally lilac! And she was like, they've got Hannah Montana. And I was like OMG I know! And then we were both like they spelled girls with a z so like this is totally for us, coz we're not like, just girls, we're girlz! Like totally cool and stuff.

I'm like so totally getting Daddy to get me one. He can like get Airmiles if he uses his card or something so he'll like totally do it."
 
Johann said:
This is a case too little to late. A serious marketing campaign aimed at young women should have began early in the PSP's life. The system was always aimed at 15-35 old male demographic that typified the PS2 by offering console-like experiences on a handheld.

They can't seriously expect to go after them with the PSP's current image, especially after calling them 'handheld gaming ghetto' and the Pokemon demographic. And especially not with those kinds of games.
Yeah, I think a much better strategy would have been to build quality games themselves if they wanted to target the teenage girl market. The DS had Animal Crossing and Pokemon for example, both of which appeal to both young girls and young boys.

This, however, is just taking Ubisoft's and Disney's lineup that is not only of questionable quality but is already available on the DS and then hoping people will buy your platform because of it.

LocoRoco and Patapon aren't bad ideas, and they are actually good games, but their marketability just isn't very high, so I don't think that's a great solution either.
 

StuBurns

Banned
Jan 9, 2008
69,543
0
0
The girl on the right looks a little like Emma Watson.

I think they're crazy, I really don't see them changing the public image of the PSP now, but good luck to them.
 
Nov 17, 2006
24,417
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Koga, Ibaraki, Japan
LocoRoco's a good choice, and Hannah Montana is definitely popular, though not in the least exclusive to the platform, so it doesn't have quite the punch it might have had.

Patapon's a bad choice though. There's a nasty speedbump early on in the game that's going to turn off most casual players.
 

BGBW

Maturity, bitches.
Jan 19, 2007
54,014
0
1,140
Johann said:
This is a case too little to late. A serious marketing campaign aimed at young women should have began early in the PSP's life. The system was always aimed at 15-35 old male demographic that typified the PS2 by offering console-like experiences on a handheld.

They can't seriously expect to go after them with the PSP's current image, especially after calling them 'handheld gaming ghetto' and the Pokemon demographic. And especially not with those kinds of games.
Could be worse