I knew it was going to be a complete bomb when I saw the first trailer.
When there is no effective way to get the story across in 2-3 minutes (let alone a 30 second TV spot), you've made a film that is basically unmarketable. The R-rating is probably also a kiss of death. Nobody is going to see Cloud Atlas unless it gets some pretty notable Oscar nominations.
My screening tonight had a fair number of people in it though, of all ages and backgrounds. One awesome mother had brought her 10-12 year old kid, and had to keep grabbing him to shield his eyes whenever there was some nudity or sex going on. Kinda hilarious.
When there is no effective way to get the story across in 2-3 minutes (let alone a 30 second TV spot), you've made a film that is basically unmarketable. The R-rating is probably also a kiss of death. Nobody is going to see Cloud Atlas unless it gets some pretty notable Oscar nominations.
My screening tonight had a fair number of people in it though, of all ages and backgrounds. One awesome mother had brought her 10-12 year old kid, and had to keep grabbing him to shield his eyes whenever there was some nudity or sex going on. Kinda hilarious.