Japan is an important territory, incredibly important. Maybe it's in it's own little bubble because it doesn't paint the picture you'd like it to, but the argument is unnecessary; sales are sales. And it's especially hypocritical if you happen to enjoy games published or developed by Nintendo, Sony, Capcom, Konami, Sega, Square-Enix, Namco, Atlus, etc. How well do you think the 360, or any console, would fare in our superior western societies without those Japanese 3rd parties? Food for thought.Japan is in its own little bubble, in terms of western society the 360 is ahead and has the greater mindshare (Overall and I'm talking more than US + UK)