And 343i has decided 60 FPS @ 4K is a suitable goal to attain given they are targeting the capability and capacity of a next-gen console in Project Scarlett. Have you played Halo? It's a first-person shooter. You're comparing a third-person action adventure game to a sc-fi first-person shooter rooted in strong multiplayer elements. Look at Call of Duty, it got so much success because of how smooth it played in the 360 era and beyond. It was a consistent 60 fps. You really need to sit down and play a game that is 30 vs one that is 60. The difference is night and day.