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Eurogamer: For Sony, Destiny treated as if it's a first-party release this xmas
- Thread starter Man
- Start date
Who knows really. They might have rather hitched their wagon to Titanfall and Call of Duty, or they may have thought Destiny was too much like Halo. It's pretty clear that this marketing deal took place while Don Mattrick was still at the helm so who knows what he was thinking.
Nightengale
Member
Halo 5 is a 3 year Dev cycle game that will have what is probably the most lavish launch MS ever spent money on.
Destiny is a marketing deal.
Not even remotely comparable.
I don't understand...why didn't MS outbid for the exclusive marketing?
They have a working partnership for COD...This should be even easier with the rapport between the two companies.
Did Bungie step in and say no? Because there couldn't be a way that Sony outbid MS in these type of deals.
They have a working partnership for COD...This should be even easier with the rapport between the two companies.
Did Bungie step in and say no? Because there couldn't be a way that Sony outbid MS in these type of deals.
They are both first party apparently
Sorry, should have said how much money on marketing. MS do like to go all crazy for Halo stuff.
AbandonedTrolley
Member
http://www.currys.co.uk/gbuk/gaming...-playstation-4-with-destiny-10026351-pdt.html
Even better if you're with o2 at the moment, as their Priority Moments app is giving £20 off a £200 spend, so that's £329
Co-marketing it sure works especially with a new IP. Asked my friend earlier if he was getting it. Thought it was a PS4 excluisve 
. Disclaimer he hasn't a massive gamer/none does he actively search for info.
It's easy to see why manufacturer's do these deals and will continue to do so. I wonder how much they spent on this marketing deal? Must of be quite pricey.
. Disclaimer he hasn't a massive gamer/none does he actively search for info.It's easy to see why manufacturer's do these deals and will continue to do so. I wonder how much they spent on this marketing deal? Must of be quite pricey.
kunonabi
Member
You would be surprised at how often that isn't the case.
LastGamer84
Member
This is the same MS that thought always online and no used games were brilliant ideas at the time. They may have thought Activision would offer them a deal on it anyways since they expected to own this generation just like the last one. They may have been too enamored with Titanfall to care. More than likely it was a combination of factors. Or perhaps they felt they didn't need it or a marketing/dlc deal for a new IP.
Interestingly at my Gamestop there were about ten or so folks walking out with the Xbox One version. I saw one PS3 buyer and the rest I saw before I left were PS4 buyers.
i don't know, but since they had some 'relations' with bungie they could at least have had a similar approach to destiny as they did with CoD previous generation. Or at least search parity with Sony's marketing deal.
They probably thought the big game was titanfall though.
I can't wait to see XBone Destiny numbers and compare them with titanfall.
scytherage
Member
It might be a little old by Christmas, honestly.
The first expansion pack should be out by then so it still might be fairly new.
maybe EA wrote something in the exclusive contract that forced microsoft to only push their game this year? after all EA probably thought titanfall would be selling a ton of games and would be fighting destiny this fall.
Psycho_Mantis
Banned
MS went with Titanfall. Sony went Destiny. Sony won with the better deal.
I hate when people do this jump to conclusion bs.
They are treating it the same way ms treats cod.
Hell ms even had a huge event just for the multiplayer reveal.
But Titanfall is only on xbox, and Destiny is on ps and xbox?
I bet Destiny sells better on Xbox than titanfall does on ps4
I bet Destiny sells better on PS4 than Titanfall did on XBO.
Well Microsoft also chose Call of Duty for another generation which couldn't have been cheap.
I bet Destiny sells better on PS4 than Titanfall did total. It outselling Titanfall on XBO alone seems like a given considering the install base over 2x as much.
fixed
I'm more curious as to what point they thought a PS3 and PS4 version would be worth pursuing and the circumstances behind them.
I know a lot of people who think this. The Destiny PS4 bundle was a smart move.
They're certainly seem to be treating it like a first party game, from a marketing POV.
I remember back at E3, some SCEA marketing exec said 'we will make Destiny the biggest hit of the year'. That struck me as somewhat unusual at the time given its a third party game, but they seem to be really all in in maximising the association between Destiny and PS. I think it'll probably pay off for them.
I remember back at E3, some SCEA marketing exec said 'we will make Destiny the biggest hit of the year'. That struck me as somewhat unusual at the time given its a third party game, but they seem to be really all in in maximising the association between Destiny and PS. I think it'll probably pay off for them.
Sony probably didn't pay as much as MS for Titanfall though.
I think it's quite a good move for Sony. With PS4's improved controller, bringing Bungie to Playstation they are making it feel like PS4 is a great console for FPS, whereas PS3 had some bad reputation for FPS due to the controller and lack of strong exclusive FPS games. Of course MS still has COD partnership but still this is great for Sony.
plasmawave
Banned
I bet PS4 sells better on Destiny than Xbox One on Titanfall.
the thing is ,since TItantfall didn't help that much moving XBO hardware, which is the point of exclusivity, at least one of them imo, and Destiny may move some PS4 hw , this time sony did the right choice.
No, that ship has sailed long before Titanfall was bought. When Bungie was allowed to become indie the contract made them do two more games for Microsoft (ODST and Reach) and gave Microsoft right of first refusal for the next IP. So back then they could've gotten Destiny as an exclusive but were not convinced of its appeal. Only then did Activision get into the game.
Id assume so since one is platform exclusive and one is not.
i bet titanfall's destiny is to sell better on ps4.
plasmawave
Banned
The weird thing is, I thought it was leaked back in some lawsuit documents that Microsoft actually did have a deal with Activision around Destiny. Indeed, that the first Destiny would come initially only to Xbox (360 & next-gen), then later to PS3 the following year (depending on technical analysis). Then the sequels would be day one on all the next gen systems.
I think it's interesting to ask whatever happened to that... it made the Sony announcement at the PS4 reveal all the more surprising.
Fake edit: see here http://www.neogaf.com/forum/showthread.php?t=474970
Maybe because the timetable slipped the agreement was void and Sony swooped in?
Or perhaps this was not any formal agreement but just a 'default' fallout of Bungie's affinity/history with MS hardware, and the slipped schedule just made them more open to Sony SKUs and then ultimately a Sony marketing deal?
But they are MS...
Unless the XBOX department was over-budgeted, and no executives wanted to sign off on more exclusive deals after TF/COD.
EdwardTeach
Member
Maybe that's what his parents are feeding him so they don't have to buy it!
Oh great I see you're using the assumption of MS=Xbox Divsion=All the money in the world, Sony=Playstation Division=going bankrupt any minute guys!
unknownstranger
Member
Will probably sell 3 times the amount on PS4 that Driveclub and LittleBigPlanet 3 do combined this fall anyways.
MS has multiple deals with EA on lots of games. They surely cost a pretty penny. Fifa co-marketing alone must be very expensive, but I guess MS thinks it'll help them in Europe. Add to that the first party build up that needed to happen for the Xbox One launch and the new deals with Ubisoft (Assassin's Creed co marketing isn't cheap either but might help in Europe) and the deal with 2K for Evolve. Their budget isn't endless while Sony "saved" their previous Fifa and Assassin's Creed expenses and they're going all in with Destiny. The fact that it's a Bungie game probably is a big deal for Sony, too.
Platform holders want to spread their investments and publishers want as many partners as they can get, too. It didn't make sense for Activision to shut out Sony completely.
online retailers seem to be charging 349 for the bundle examples below
http://www.game.co.uk/en/white-play...-301247?categoryIdentifier=737213&catGroupId=
shopto is also selling it for 349: cant link to that as shopto website does not provide link to that bundle
Bananajama
Banned
The exclusive advertising has worked.
My co-worker who is a casual player had the 360 last gen.
He liked the white console and thought Destiny was a PS4 exclusive.
He's gone ahead and bought it. (and the last of us!)
My co-worker who is a casual player had the 360 last gen.
He liked the white console and thought Destiny was a PS4 exclusive.
He's gone ahead and bought it. (and the last of us!)
REMEMBER CITADEL
Banned
Well, they have to treat it that way, don't they? With just Driveclub and LBP3, it's not like they have many big first party releases this holiday.
fastest finger
Member
Destiny is a PlayStation exclusive in Japan, isn't it?
Did Somy pay for that, or did Bungie / Activision figure it's just not worth releasing over there?
Did Somy pay for that, or did Bungie / Activision figure it's just not worth releasing over there?
Probably the latter.
Batman looks like it will be on the PS4 only in Japan as well.
http://kotaku.com/in-japan-xbox-one-loses-another-game-to-the-ps4-1632333372