http://www.eurogamer.net/articles/2014-09-09-sony-destiny-playstation-4
Sony is treating Bungie's first-person shooter as a first-party PlayStation game, despite it also being available on Xbox.
Sony has partnered with Destiny publisher Activision to co-market the game, and has forked out for a raft of exclusive content.
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"We're treating it, for all intents and purposes internally, as if it's a first-party release," he said. "We're wrapping our arms around it on all levels of the organisation. It's a special project and an important project and it has the power to launch Christmas. It's hugely important."
Destiny launches at an important time for both the PS4 and Xbox One. In January 2014 Gara revealed that the sales ratio of PS4 to Xbox One in the UK was 1.5:1, and eight months later this remains the case. That means that if the PS4 has sold 1m units, then the Xbox One has shifted 666,666.
The ratio marks a significant shift compared to the last generation of consoles. In the UK, the Xbox 360 outsold the PlayStation 3 by a ratio of around 1.5:1. Clearly, Sony has won market share from its competitor - and then some.
The early months of this generation's console war are well documented, and Gara's assessment of the current landscape tallies with much of the established analysis. In the months before launch, the PS4 was positioned as a "gamer first" console, and Sony did well to continue with policies it had in place for PS3 at a time when Microsoft drew criticism for doing the opposite.
"The whole way we positioned the console from the start was strong and appropriate," Gara said.
"We said, this is the ultimate machine we can create for gamers, and the ultimate machine we can create for game creators. Then we did not pursue controversial policies. The ethos we described, as 'for the players,' does mean something in the decision making. We didn't change one decision. We just kept going with the decisions we already had. But the fact we were able to cleanly execute there and not raise doubt or lose trust with the gaming community was very strong."
But there's more to the shift than that, Gara said. He pointed to a "latent love" for the PlayStation brand that PS4 sparked into life.
"What we found brewing was this latent love for PlayStation that had got, not lost, but went semi-dormant for some people at least through the PlayStation 3 era. We saw an outpouring of emotion around the announce event itself, with #playstationmemories trending, and then we created a celebratory video. The tens of millions of views that footage had is an illustration for the latent love for the brand that was there.