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Or is it just one of Phil's balls in my throat?
![gameworldobserver.com](https://gameworldobserver.com/wp-content/previews/post/square-enix-final-fantasy-unrealistic-sales-targets-jacob-navok.png)
Former Square Enix exec on why Final Fantasy sales don’t meet expectations and chances of recouping insane AAA budgets | Game World Observer
Former Square Enix executive Jacob Navok has shared his thoughts on less-than-expected sales of the latest Final Fantasy games. He also tried to explain why people mistakenly think that the Japanese publisher is simply setting unrealistic goals for its products.
![gameworldobserver.com](https://gameworldobserver.com/wp-content/uploads/2021/03/cropped-favicon-32x32.png)
Long chain, well worth the read.