Gives them branding consistency with Windows 10. Also fits speculation that the machine runs on Windows 10 S, a version of their OS that is limited to app store installs.
I mean, do you think Geoff is lying?
What I don't know is what's in the configuration for $499. But that's where it's starting.
I don't leak games because I would never do that to game creators -- they deserve their moment. This is different, it's the price of a piece of hardware.
The opposite is true.
All those interviews in the past year with Phil Spencer where the price isn't even asked, and Youtube is full of them, are the softball fluff pieces. If you get that chance, a Q&A window with someone who should know the most important unrevealed detail, and you don't even ask, that's how you reveal yourself as a PR facilitating non-journalist.
Journalism is researching, extracting and revealing details. Exactly what Keighley has done. The opportunity was given to him, so this too may have been calculated, but it's still respect +1 for him in any case.
So Phil Spencer is going on stage to announce a $499 price tag to a cricket crowd. At least it's not Don Mattrick again.