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[Zaptruder]

There's a lot of money to be made off health food rubes.

Just market a product as more emotionally authentic, pure and genuine than your competitors... and you'll tap into the zeitgeist of food purity.

Non-GMO, organic only, planting corn to butchering kobe quality beef jerky!

 

[Xisiqomelir]

Oh God, Dallasfood.org has a THIRTY-FIVE part series about Gianduia and Nutella. This blogger is devoted to his craft.

 

[ChrisRT]

How is anyone surprised that a bushy beard in 2016 is a purely stylistic affectation? What sort of scenario is the alternative - that they time warped from the 1800s American frontier?

No joke. Best comment I've seen on a forum in years.

 

[daycru]

Beards aren't something you earn, you just don't shave.

 

[Slayven]

Oh God, Dallasfood.org has a THIRTY-FIVE part series about Gianduia and Nutella. This blogger is devoted to his craft.

That is some Ken Burns shit

 

[pompidu]

A choclate bar for 10$?
LOL.

 

[Enduin]

No True Hipster.

If they can get people to buy their chocolate bars for exorbitant prices and have them feel happy with their purchase power to them. No one is forced to by chocolate bars.

 

[NealMcCauley]

Just read both Mast and Noka series. The author knows his stuff. Very good reads.

 

[charlequin]

If people like the final product and think it's worth 10 dollars who the fuck cares if years ago they used melted chocolate.

Every article I've seen about this acknowledges that remelting base chocolate from major manufacturers is common in the artisanal-chocolate industry, so if they were upfront about it there would be no story. The problem is a company that produces a food item lying about what goes into that item.

For the most part I've heard that they've put out good product.

That's not what the reviews would tell you!

 

[Chmpocalypse]

I want to give both of their beards a hearty artisanal slap.

That's where you rub your palms in oregano, African bird pepper, and Himalayan rose salt and then run at the person with arms flailing.

Testers described the effect as "complex and bracing, with a lingering finish."

I love this post : D

 

[erlim]

I'd be down to nibble some of this chocolate if it was offered to me, but this isn't some amazing bottle of whiskey for gods sake.

 

[ColdPizza]

I'd be down to nibble some of this chocolate if it was offered to me, but this isn't some amazing bottle of whiskey for gods sake.

Speaking of whiskey.

http://www.thedailybeast.com/articl...bly-from-a-factory-distillery-in-indiana.html

 

[Dennis]

Speaking of whiskey.

http://www.thedailybeast.com/articl...bly-from-a-factory-distillery-in-indiana.html

How deep is this rabbit hole?

 

[Stinkles]

That Noka article was one of the best pieces of investigative journalism I have ever read. If that dude ever turned his attention to a politician, well daaaaamn...

 

[Chickadee]

I had their chocolate back when they first started, I was a chocolate taster at the time, and I wasn't impressed. I remember seeing them at one of the Brooklyn farmer's markets. I do enjoy Valrhona, but it is hard to say if that was the chocolate I was having since it was so long ago. I do know I never liked the "flavors" they paired with their chocolates, so I was never a fan. Is it sad to say that none of this surprises me?

 

[Stinkles]

Hershey's makes the best chocolate, period. They manage to capture the fragrant tang of just turned milk, the the complex nuance of a sofa-recovered crayon.

 

[JBourne]

Even the beards are fake.


Their Instagram. https://www.instagram.com/p/_UU1n1vxn6/

How they see themselves

From a Twitter account. https://twitter.com/extramsg/status/676935067864858624?ref_src=twsrc^tfw

A pair of Biz Frat Bros realized the future, and it was beards.

This should be in the OP.

 

[D4Danger]

[..]

A pair of Biz Frat Bros realized the future, and it was beards.

.https://twitter.com/HermaiaMoira/status/678456850887479296

From "check out these guns" to Mumford and Sons.

twitter is okay sometimes

 

[gblues]

what even is a real hipster

A miserable pile of beards and skinny jeans.

 

[Monocle]

I find the story of Noka chocolate more interesting, melting down another companies chocolate and marking it up 4000%

This piece is incredible.

 

[AHA-Lambda]

I don't think I've ever seen such outrage over something so meaningless.

If people like the final product and think it's worth 10 dollars who the fuck cares if years ago they used melted chocolate.

I say good for them. If you can convince people to pay 10 bucks with a romantic story then you deserve that cash.

Because it's false advertising???

There really is a defence force for everything isn't there?

 

[adamsappel]

I'd be down to nibble some of this chocolate if it was offered to me, but this isn't some amazing bottle of whiskey for gods sake.

Do you like Bulleit, Templeton, Filibuster, High West, James E. Pepper, Redemption and Smooth Ambler bourbons? If so, they and other "small batch/craft" bourbons are really distilled in a mega-distillery in Lawrenceburg, IN. It's all "who cares about fake hipster chocolate?" until it's something they like.

http://www.thedailybeast.com/articl...bly-from-a-factory-distillery-in-indiana.html

I wonder what the cross-referencing would be like on the gaming side complaining about "fake gamers" and bullshots?

 

[Burai]

Even the beards are fake.


Their Instagram. https://www.instagram.com/p/_UU1n1vxn6/

How they see themselves

From a Twitter account. https://twitter.com/extramsg/status/676935067864858624?ref_src=twsrc^tfw

A pair of Biz Frat Bros realized the future, and it was beards.

There's plenty to hate on these guys for but "they wear different clothes when they go out drinking to when they are at work" and "they grew beards at a time when beards became cool" really isn't any proof of them being frauds.

 

[astroturfing]

Even the beards are fake.


Their Instagram. https://www.instagram.com/p/_UU1n1vxn6/

How they see themselves

From a Twitter account. https://twitter.com/extramsg/status/676935067864858624?ref_src=twsrc^tfw

A pair of Biz Frat Bros realized the future, and it was beards.

hah, lame. they only got beards in 2008? a bit late to the trend. typical wannabes.

 

[Sulik2]

How deep is this rabbit hole?

Most honey is just high fructose corn syrup or cut with HFCS and most Olive Oil sold in the USA is counterfeit and mostly vegetable oil. Most Americans think real olive oil tastes weird when they actually have it since they have never had the real stuff. It a big organized crime thing in Italy.


http://www.huffingtonpost.com/2014/04/08/honey-fda_n_5111907.html
http://www.foodrenegade.com/your-extravirgin-olive-oil-fake/

 

[Fuchsdh]

But can you get organic? I know a sub-$10 bar is fine for most people but once you try some good stuff the difference is night and day, like small batch roasted coffee vs Starbucks. Choc-Culture offers the same variety of quality that you find in beer, audio, and and other foods. Those who demand excellence know it comes at a price.

At least for me, the insistence on absolute quality at eye-watering prices doesn't work for me when in the end it comes out the same. Far more economical to be a connoisseur of durable goods that won't disappear.

And, as this article points out, what you're usually paying for is a lot of bullshit marketing.

 

[shira]

I wonder what the cross-referencing would be like on the gaming side complaining about "fake gamers" and bullshots?

Reusing assets, selling day one DLC

 

[crooked spin]

Oops, I bought some Mast bars for my family for christmas hope they won't be too disappointed in me.

 

[Dennis]

I have had this Mast Brothers chocolate before.

It was pretty good. Which is not surprising if they are remelting Valrhona!

 

[entremet]

These guys are marketing geniuses that's for sure lol

 

[UnemployedVillain]

That is a major market in Brooklyn

No surprises there

 

[SPEA]

Most honey is just high fructose corn syrup or cut with HFCS and most Olive Oil sold in the USA is counterfeit and mostly vegetable oil. Most Americans think real olive oil tastes weird when they actually have it since they have never had the real stuff. It a big organized crime thing in Italy.


http://www.huffingtonpost.com/2014/04/08/honey-fda_n_5111907.html
http://www.foodrenegade.com/your-extravirgin-olive-oil-fake/

The olive oil thing is messed up if you really look into it. There was a study done to test olive oils to see if they were 'real' and they found most weren't. I'm at work now or I'd post it but I'm sure you can google it and find it.

Edit: Ah. I was able to open your second link now and see that the study is part of that article. Crazy stuff.

 

[freenudemacusers]

I have had this Mast Brothers chocolate before.

It was pretty good. Which is not surprising if they are remelting Valrhona!

Only a few months on our country and you've gone full US hipster. 🇺🇸⚰

 

[diamount]

You mean people pay a premium for an inferior product? That happens, like never.

 

[Messofanego]

Eh. I think a lot of that is a placebo effect. People think it's better because it's expensive, but it's really not.

Yup, scientific research has shown perceived value can have a big effect on taste. It's crazy how manipulative the mind is.

 

[Eidan]

Arti's Anal strikes again.

 

[GoldenEye 007]

Most honey is just high fructose corn syrup or cut with HFCS and most Olive Oil sold in the USA is counterfeit and mostly vegetable oil. Most Americans think real olive oil tastes weird when they actually have it since they have never had the real stuff. It a big organized crime thing in Italy.


http://www.huffingtonpost.com/2014/04/08/honey-fda_n_5111907.html
http://www.foodrenegade.com/your-extravirgin-olive-oil-fake/

You'd think that would be something the FDA would clamp down on. If they can go after the Just Mayo people and their misleading packaging/statements, I would think adding random shit to oils would be infinitely more serious of an issue.

 

[Snkfanatic]

I'd be down to nibble some of this chocolate if it was offered to me, but this isn't some amazing bottle of whiskey for gods sake.

I would say the opposite honestly. I couldn't care about whisky but a nice chocolate would interest me more.

 

[djplaeskool]

For some reason, the term "Hipster Frauds" puts a smile on my face.

 

[FLEABttn]

I would say the opposite honestly. I couldn't care about whisky but a nice chocolate would interest me more.

 

[2 Slice Toaster]

Can someone explain to me how you grow a "real beard", not the fake ones like these guys. Thanks.

 

[RumblingRosco]

For some reason, the term "Hipster Frauds" puts a smile on my face.

Redundancy at full-force.

 

[Haly]

Most honey is just high fructose corn syrup or cut with HFCS and most Olive Oil sold in the USA is counterfeit and mostly vegetable oil. Most Americans think real olive oil tastes weird when they actually have it since they have never had the real stuff. It a big organized crime thing in Italy.


http://www.huffingtonpost.com/2014/04/08/honey-fda_n_5111907.html
http://www.foodrenegade.com/your-extravirgin-olive-oil-fake/

My god is anything I eat real???

 

[soultron]

Having learned about the child labour used in parts of Africa for certain chocolate companies recently, the part where the Mast Borthers aren't listing their bean origins is a bit concerning. Won't be buying their chocolate anytime soon because of that alone.

 

[Messofanego]

Can someone explain to me how you grow a "real beard", not the fake ones like these guys. Thanks.

You have to believe in the heart of the beard.

B-b-b-b-b-beard!

 

[NervousXtian]

omg it is Duck Dynasty all over again

I know Nick Zukin. He has one of the best Mexican restaurants in Portland, highly recommended if you're in Portland.

 

[Angry Grimace]

You have more dollars than cents if you buy a $10 chocolate bar

 

[Trokil]

10$ a bar? That could be possible

I sometimes buy some choclate from Läderach and that costs about the same but is no bar.

 

[Messofanego]

Having learned about the child labour used in parts of Africa for certain chocolate companies recently, the part where the Mast Borthers aren't listing their bean origins is a bit concerning. Won't be buying their chocolate anytime soon because of that alone.

The only chocolate that doesn't employ child labour or at least doesn't pay them enough for an education or kidnaps them from their home country and they rarely if ever get to be in touch with family, is fairtrade. Anything else still uses all those practices.

Chocolate The Bitter Truth is a good documentary about it.

 

[God Dayumm]

You don't pay for the chocolate, you pay for the "experience". It is like going to an expensive restaurant