marc^o^ said:
Okay, so Sony shipped its millions units to all european countries, but UK. That's a simple explanation, right. But then my next question is: why did they do that?
Sales figures for Europe, please? And the the packages for the UK the same as for the other EU countries? becuase if not, there's the matter of putting them in the right boxes.
Borghe: The analogy falls apart at the point where you suggest that there are unsold units being held back from retail. If MS simply made less Xboxen, then that's not the same as Sony holding them back from the UK in particular in order to create a shortage.
I'm not saying it's not possible. I'm saying that I find it unlikely that Sony is sitting on stock rather than selling it when it's sold out of retail. In the case of the Xbox, I can certainly see them limiting production of an expesive unit, sold at a loss, so as to ensure a sellout and not end up with expensive stock. And maybe even limit it a little more than that. But I cannot see them sitting on onsold stock, holding it back, as you suggest.
In which case, if you define artificial shortage as including limited production, OK, I believe that exists, and is playing out with X360, and the same thing happened with the PS2 launch. I don't buy the hoarding-of-stock theory at all, though, which is what it would be for the UK.