And wisely so. They've already achieved all advertisement's goal: propagate enough ignorance (or in Call of Duty's case maintain that which is already prevalent) that the consumer will think, upon experiencing it, whatever your product does is magic and just feels right.most people dont even know what they like about COD. They know it feels better and they prefer it but they dont identify it as a better framerate. COD never advertises that as a selling point.