Mrbob said:
Looking at current numbers, here is what I think MS best case scenario would be next generation:
Europe - 12 million > Cut a little bit into the Playstation mindshare but still a distant second to Sony
Japan - 5 million > Sell much more than the original Xbox. Around Gamecube levels total.
These both are stepping stones to the generation after where MS can make the most impact
North America - 20 to 30 million > Somewhere around there. If MS play their cards right they could possibly split NA with Sony. I think the headstart will work best in this territory. I also think with a bigger installed user base, Halo 3 can end up topping San Andreas sales and be the best selling NA game of the last two generations. Halo 3 will be massive for MS in NA. I have a wide gap because if MS can somehow secure the next GTA exclusive for a limited time I think Xbox 360 can reach the higher number. The one two punch of Halo 3 and the next generation GTA would be huge.
All just idle speculation. I'm probably way off. Watch Xbox 360 sell 20 million in Japan and only 6 million in NA! :lol
I don't see a split in NA for a couple of reasons.
Playstation is THE established brand and appears to have held onto their best exclusives quite well. As has been mentioned before, for people to drop their current console of choice and get another, there has to be a hugely compelling reason on a large scale. That is, either Sony has to screw up or Microsoft has to do something really, really big. Halo is already a known quantity and if people didn't buy an Xbox for Halo 2, why would 2-3 as many gamers buy a 360 for Halo 3?
There has to be a reason for a huge consumer shift, and right now, the only one is the early launch and in a year, a significantly larger library for the 360 vs the fledgling PS3. And I don't see those being enough to cause that shift.
I'd expect Microsoft knows this and is 'on the phone' with developers for exclusives and probably has some big ones we still don't know about. They have to. Unless they're content with being #2, which I think they probably will be (privately, of course, despite PR bravado expressing otherwise). They've cut corners on the 360 to make it more profitable and it doesn't really make tons of sense to then go around and overspend to get exclusive franchises, where while they will make a difference, can't possibly sell enough to recoup your money.
Microsoft, IMO, will be ecstatic to get 50M Xbox's sold this generation and be even better positioned for the next generation, which they might kick start early again, in say 2010. A 200% increase would be huge and it's getting to the point that winning a generation won't be as meaningful as in the past. Both will be successful and both will put out new systems the generation after this and the generation after that.
It's time for people to look at this long term as a business. As much as people want one side to "destroy" the other, it just ain't gonna happen.