Remembering the initial reception to the old Skyward trailers and other instances when incarnations of Zelda are introduced shown (including even in smash bros trailers), Zelda almost always catches the attention of gamers.
She's definitely the main character of the Zelda games, regardless of the fact that you play as Link. The one everyone is hyped to see the new design of, the role in the plot, etc.
In my opinion anyway.
Link rarely changes, he's almost always a young male in a little village who finds out he's a hero and has to go on some quest to save Hyrule from Ganon (that's right HYRULE, not JUST Zelda), I think BotW is one of the only ones to mix it up. But Zelda always changes and has interesting new incarnations.