See for example the evolution between last E3s :
2013
MS : "thanks to the power of the cloud..."
Internet feedback : "booh, bullshit, impossible, do they think we're stupid ?..."
2014
MS : "thanks to our many dedicated servers..."
Internet feedback : "finally, way to go, they listened..."
Same thing, different words, people are happy. Magic.
It's not the same thing.
They talked about how the Xbone was 4x as powerful when it was connected to the cloud. That was called bullshit.