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Phil Spencer speculated about shutting down Xbox to start a mobile company within MS

Fredrik

Member
They do but they do way more with mobile and with what I guess is a fraction of the cost of any COD.So the ratio cost/profit might be extremely in favor of mobile and again I guess with whale hunting (is that a saying in english too? the players that will spend an enormous amount of money on MTX)
Through King?
So the end game plan is that we all just play Candy Crush. Great.

Well I actually do play AC Rebellion, but that’s the only mobile game I play. And I haven’t spent a cent there but they sure try their hardest to open my wallet. For me it’s a game within the game to not pay, so good luck trying to trick me into some stupid whale behaviour.
 
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azertydu91

Hard to Kill
Through King?
So the end game plan is that we all just play Candy Crush. Great.

Well I actually do play AC Rebellion, but that’s the only mobile game I play. And I haven’t spent a cent there but they sure try their hardest to open my wallet. For me it’s a game within the game to not pay, so good luck trying to trick into some stupid whale behaviour.
You don't trick people into being whales, just like casinos don't kidnap people to spend money, they just put out mobile games with heavy MTX and the whales will come to spend their money.I mean I played lots of mobile games and haven't ever spend a cent on them but my brother played the same games and spent more than a few hundred bucks and he is far from being a whale.
 

Fredrik

Member
You don't trick people into being whales, just like casinos don't kidnap people to spend money, they just put out mobile games with heavy MTX and the whales will come to spend their money.I mean I played lots of mobile games and haven't ever spend a cent on them but my brother played the same games and spent more than a few hundred bucks and he is far from being a whale.
You know him. Why he do it?
In general, all I can think of going by the traps in AC Rebellion is that some people don’t feel like they have enough time. Stress is a trigger perhaps? That’s how they do it in AC, if you pay you don’t have to grind as much to get new characters or wait for characters to level up or upgrade the gear etc.
 
I'm starting to feel sorry for Phil. You could see his mental health starting to take a hit in his post-Redfall interview. So much of this shit he will never live down, about him or those around him, and I hope he holds it together.
MS has tons of resources to get Phil the help he needed to turn the ship around a long time ago but the truth that people are finally realizing is this has all been a part of the plan.

Xbox wants to pump as much money as they can from customers without putting passion or effort into actually creating great games, it’s really that simple.

Xbox has struggled because of a lack of quality games. Even this gen two games they were suppose to be big like Halo Infinite and Redfall both flopped horribly because they don’t care enough about the quality of the games they release and customers can see that which is why they have been in 3rd place for so long.

Nothing has stopped Phil or Xbox from at least hiring ex Sony or Nintendo employees and getting help to improve their gaming department.
 

cireza

Member
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.
 

Zathalus

Member
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.
It wasn't even a discussion, it boiled down to a note on what would be required to achieve success in the mobile space. At no point does it even appear to be a serious suggestion. Heck, the conversation almost immediately turned to something else.

But man, these emails sure do make for great outrage threads.
 

mrmustard

Banned
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.
Of course people love those mails and we know why. To me those are just some thougts and in a big company you have to discuss and think about anything. They also have questionable patents, they most likely will never use, but it would have been irresponsible not to deal with it.
 

dotnotbot

Member
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.

Yeah, I always had thought experiments on eliminating people who were competing with me in real life, totally nothing wrong with that.
 

Fredrik

Member
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.
This shows that they could just pull the plug on everything if things go south, and that’s not something you want your customer to even speculate about when you want them to invest longterm in your platform. It’s bad. Losing the ABK deal will show their longterm plans, if they have any, they can get more focused and energized or they can lose the energy and just give up. We’ll know soon enough.
 

Boss Mog

Member
giphy.gif
 

Helghan

Member
This title is not what's in the email at all. He only said that if Microsoft wanted to win in mobile, they need at least as much money as the Xbox division currently has. That's it.
 

Darsxx82

Member
All the spin from people switching daily between “Xbox is going to monopolize console gaming” and “Xbox is going to close down console and become third party as they go mobile”

This mail doesn’t even say what the thread title says it does, and in court will actually support their argument that the Activision deal was primarily focused on mobile and not COD exclusivity. Probably why the FTC lawyers didn’t bring it up.

Exactly, the situation has gotten out of hand and they don't care about being exposed. It only matters to create a narrative that relieves them.

There is nothing in that email to indicate what the thread title implies, it is simply a description of the resources they would need to be a serious competitor in the mobile market. In any case, the only thing this email does is reinforce the idea that the acquisition of ABK is mainly for the mobile business.
 

Fredrik

Member
IF they wanted to win organically in gaming. Which isn't what they are doing, since they are buying companies. That's not organic growth...
And if they’re losing the ABK deal? which they likely will
What’s their backup plan when they can’t buy the companies they feel like they needed?

Edit: Idk to me it feels like they’re impatient, they aren’t advancing as fast as they hoped for, acting like the mobile whale gamers who pay to speed up the grinding.
 
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Poltz

Member
IF they wanted to win organically in gaming. Which isn't what they are doing, since they are buying companies. That's not organic growth...
So you are saying that idea of closing Xbox to start a mobile gaming division was not brought up?
 

Fabieter

Member
It would be a secondary platform. They don’t have the studios needed to succeed on two fronts.

All those studios are equipped for consoles and pc gaming. Even if they closed xbox I don't think those studios would have just made mobile games. I see this as a budget thing and i have to raise an eyebrow why that's a problem for Microsoft when the outcome for investing in mobile is soo big.
 

Fredrik

Member
All those studios are equipped for consoles and pc gaming. Even if they closed xbox I don't think those studios would have just made mobile games. I see this as a budget thing and i have to raise an eyebrow why that's a problem for Microsoft when the outcome for investing in mobile is soo big.
It was a thought experiment™… or act of frustration, or something. To me the whole thing feels off. But it’s clear from the industry in general that doing well on multiple platforms isn’t easy. There is always a game drought going on. Nintendo is the only one who has been quite successful, with console and portables, but even them synchronized their output eventually.
 
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Fabieter

Member
It was a thought experiment™… or act of frustration, or something. To me the whole thing feels off. But it’s clear from the industry in general that doing well on multiple platforms isn’t easy. There is always a game drought going on. Nintendo is the only one who has been quite successful, with console and portables, but even them synchronized their output eventually.

That's true its a hard one to do great on every platform but imo it's great that we have different companies doing different things to different success. We dont want companies to control every sector.
 

Fredrik

Member
That's true its a hard one to do great on every platform but imo it's great that we have different companies doing different things to different success. We dont want companies to control every sector.
True but we don’t want companies to hastly jump ship when things don’t go their way. Imagine if Sony would just end their VR plans at this point if PSVR2 don’t become a smashing success. It makes you not want to invest.
 
I don’t understand that they don’t understand that most Apple iPhone owners are owning iPhone to be far away from them. MS is hated in the mobile space where they lost on both mobile and tablet. I don’t get that don’t get it.

Sony had some success in the mobile industry: the Xperia Z phone and tabs were great. Now they are doing there own thing and are killing it with their camera on both their phone and iPhone. MS has nothing like that.
 
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FunkMiller

Member
People are really getting crazy around these emails. These were discussions on things that could happen or not. Don't you have discussions like these in real life ? At work ? There is always a lot of ways to do things, but you only ever decide to go with one.

True, but even an off the cuff comment like this is revealing about how Phil regards the XBox platform. The fact he could even speculatively countenance the idea of shelving it completely in favour of mobile gaming is an insight into the way he thinks about the console space. He doesn't seem to think it's anywhere near as important or vital to Microsoft's profitability than he makes out publicly.

It shouldn't need pointing out that this is not the kind of mentality you want from the person running your console operations.
 

Zathalus

Member
So you are saying that idea of closing Xbox to start a mobile gaming division was not brought up?
It wasn't. The email clearly reads that in order to organically win in mobile they would need to close Xbox and spend all that money on starting a mobile company. At no point was closing Xbox seriously suggested or even further discussed.

This thread is the equivalent of me discussing planes with my friend and that in order for me to afford a plane I would need to sell my house, and then he tells everyone else that I'm thinking of selling my house and buying a plane. Oh and that the conversation happened four years ago.
 

Topher

Gold Member
It wasn't. The email clearly reads that in order to organically win in mobile they would need to close Xbox and spend all that money on starting a mobile company. At no point was closing Xbox seriously suggested or even further discussed.

Yes, it was though. Maybe (maybe not) not in earnest, but the words "close all the Xbox stuff" are there.
 

MagnesD3

Member
Same old excuses.

It's been clear as day what Xbox has planned here.

The clear and present danger GamePass poses to traditional gaming can't be overstated.

They want to turn GamePass into Netflix, raise the price, lower the cost of content, be platform agnostic.

The problem is Sony and Nintendo are in their way, particularly Sony. They know they've lost the "console war" and they bet big on xCloud and GamePass instead. It's the reason why they raised prices on GamePass on Xbox but not PC. Ultimately, they want more adoption on PC and Mobile. Xbox is a means to an end for Microsoft.

Sony knows the same thing, but their strategy is still firmly rooted in traditional gaming (for now), but their big GaaS push is because of games like Fortnite, GTA Online, and Red Dead Online.

Mobile is eating their lunch and console is a small crumb of the overall cookie. The free ride for GamePass on console is slowly coming to an end and Xbox fans will slowly but surely realize that. Right now they're trying to boil the frog, which is what you have to do with subscription services. Look at Netflix they've raised prices about as much as they can, so what did they do, they went after password sharers with the belief that it would increase subscribers and at least in the short term they were right.
Agreed Xbox is perfectly fine with destroying the gaming ecosystem, they would gladly piss away gaming squeezing the life at it for an easy buck then throw it away when they it had finally become no longer worth it, thankfully even if they did Nintendo is so stubborn they wouldn't follow suit (at least not until all the old guard died).
 
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VAVA Mk2

Member
Looks like MS leadership does not know what they have been doing, no wonder this gen will only start on September 6 for them, thanks to Bethesda. One generation chased after Kinect, movies, and then mobile there is no clear goal it seems, or unity in these decisions, thus no success in gaming.
Looking pretty good right now:

BFNUJES.jpg
 

MagnesD3

Member
And is bad for the gaming market..or not?
It is bad for gaming if Xbox dies due to a lack of competition against sony so they will keep trying but there's not much to be done at this point about it unfortunately. We lose no matter what, this is all Microsofts fault for dropping the ball and pushing shady shit.
 
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nowhat

Member
Sony had some success in the mobile industry: the Xperia Z phone and tabs were great.
I had both a Z2 and a Z3c, both of which were (almost) great phones. Nearly vanilla Android, and the "enhancements" were mostly harmless, sometimes pretty good even. Quite good battery life and components all around. Great water proofing - the latter survived a geyser in Iceland (not intentionally, but you can't estimate where it's going to land, and the water is really quite hot).

That's the thing though, the waterproofing. While in an ideal world you would never drop your phone, in reality you do. And if you do, the screen can break quite easily (this relates to how the waterproofing is handled). And if that happens, most of the shops refuse to service Sony phones, because they're such a bitch to work with. And those that do, the repair will be really expensive.

Which is why I've been with OnePlus after breaking my Z3c for the second time. But the Xperia phones, at least back then, weren't half that bad. A tad overpriced maybe, but as said, good quality components as well.
 
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Fredrik

Member
Doesn't really read to me like something was seriously being considered. Of course, this was back in 2019. Not exactly the high point of the Xbox brand.
It was at the end of Xbox One X, which was awesome, and pre-Xbox Series launch, which they had lots of confidence about with the 12TF and all. To even have a thought experiment about closing Xbox at that point is some strange Google graveyard thinking.
But I read it as frustration. Like he’s lashing out at something.
 
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