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Portland Trail Blazers unveil new logo

Fuchsdh

Member
Jan 14, 2012
19,575
0
460
USA
It's a better design that is more modern-looking than its predecessor (90s/early 2000s sports teams all have that really bad bold color + thick outline choices that have really dated them.) Unsurprisingly, going more minimal means they've ended up with a logo that's pretty much like previous incarnations. It would probably look better without the border at all.

But yeah it still has the "how is this a trailblazing logo" when it looks like a hurricane shape issue.
 

DeathoftheEndless

Crashing this plane... with no survivors!
Dec 30, 2014
6,717
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0
Still looks like blood and sweat going down a drain. I was hoping for a guy with dysentery driving a covered wagon.
 

Ray Wonder

Founder of the Wounded Tagless Children
Sep 4, 2013
14,071
215
720
Is that even legit? Gap still uses the old logo everywhere and on their website.
Happened in 2010, they got so much backlash that they went back to the original. I had to look it up because I didn't believe it either haha.
 

El-Suave

Member
Apr 15, 2007
5,453
0
0
Germany
A redesign should be more bold to justify the costs in my opinion.
Applying this redesign for our German unemployment agency cost more than ten million Euros for example in addition to the costs of the design itself:
 

bigred50

Member
Jan 27, 2011
346
0
0
A slight tinkering.
Looks good, and a semi throwback to the previous logo.

The explanation on the website is a load of BS though.
 

gutter_trash

Banned
Feb 4, 2005
43,889
0
0
Why are NBA logos the ugliest out of all major US sports leagues?

Many of them look like NCAA and highschool logos
 

Yoshimitsu126

Member
Jun 18, 2016
2,548
1
0
Here's the full tapestry.


And here's a close up of the hero and Ganon:
And compare it to the Link we know.

Link definitely does not look like that hero from 10,000 years ago! I know every Link/Hero looks different but when did the hero ever get full red facial hair? The only characters that do are traditionally the Gerudo.

It's possible the artist was taking some artistic liberties but Calamity Ganon and Zelda look pretty similar to their source in the game.

Calamity Ganon's Dragon-like form:


Zelda's prayer clothes:


So is it possible the hero 10,000 years ago wasn't the traditional Link or Hero? And if so, who were they and what could it mean?

Also, Zelda looks pretty tanned in the tapestry as well.

Here's Kass retelling the story of 10,000 years ago if you like to revisit it: https://youtu.be/SUrdvYL80pM?t=10s

Bonus: How the does old Impa live so long?
 
May 29, 2007
13,271
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SoFla
A redesign should be more bold to justify the costs in my opinion.
Applying this redesign for our German unemployment agency cost more than ten million Euros for example in addition to the costs of the design itself:
A sports franchise profits when it changes its logo. It's a lot easier to justify the costs.
 

CelticKnight

Member
May 26, 2014
2,470
1
290
Cardiff, UK


to



cost the license fee payer £1.8m according to one website. Which is funny 'cos all they did is get the old 70's/early 80's logo and straighten it out.

 

Cooter

Lacks the power of instantaneous movement
Jun 7, 2004
15,075
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0
NV
Oh wow, bold and courageous choice there Portland. Pfftt. I was expecting more.
 

impirius

Member
Jun 7, 2004
11,145
0
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37
North Carolina
impiri.us
Not bad, but I prefer the 90s iteration. The italicized type went well with the logo. Reduce the type thickness and ditch the shadow, and that's about perfect for today.




The extraneous serifs on sports logotypes really need to go. The new P and T look nasty.
 

jstripes

Banned
Dec 9, 2012
13,481
1
0
Graphic designer: that'll be $250,000 please
It always bugs me when I see this comment. The designer doesn't just whip up a logo and get paid. In addition to the process of designing the logo, everything that goes along with it has to be redesigned: Uniforms, signage, digital media, stationery, an extensive "style guide" showing how the logo is to be used for others to follow, the overall style of marketing materials (colours, fonts, aesthetic, etc.) It's an exhaustive back-and-forth process that can take a team of designers months.
 

WarRock

Member
May 25, 2014
5,062
0
0
Yeah, the serif doesn't speak with the new pinwheel. Great concept with the 45º angle btw.
 
Jan 2, 2011
6,813
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585
It always bugs me when I see this comment. The designer doesn't just whip up a logo and get paid. In addition to the process of designing the logo, everything that goes along with it has to be redesigned: Uniforms, signage, digital media, stationery, an extensive "style guide" showing how the logo is to be used for others to follow, the overall style of marketing materials (colours, fonts, aesthetic, etc.) It's an exhaustive back-and-forth process that can take a team of designers months.
Ha, I wouldn't say it bugs me, but as an art director in Chicago, I approve this post.

Once clients start seeing possibilities and ideas they start tacking on extra rounds of revisions as well which ups the price. Then, not only do they want to see these extra rounds but they also want to stick to the original agreed upon timeline. This also ups the price. Since clients love to get in their own way a large part of the job is doing a fair bit of handholding and trust building throughout the process. You spend a lot of time wrangling them in and keeping them on a straight course so you can actually finish the job before they fuck their budget into oblivion and then blame you for it.

I completely understand why some people would be shocked at the costs for designs like the new Pepsi logo that got billed for ~$1m. At the same time I also completely understand how it crept up that high. If anyone saw the endless amount of sketches, thumbnails, drafts, and options that were left on the cutting room floor before the client even sees anything they'd probably get a better sense of the work that goes into it.

I like the decisions made on the new Blazers logo.
 

thelatestmodel

Junior, please.
Dec 17, 2008
6,156
0
0
Ontario, Canada
It always bugs me when I see this comment. The designer doesn't just whip up a logo and get paid. In addition to the process of designing the logo, everything that goes along with it has to be redesigned: Uniforms, signage, digital media, stationery, an extensive "style guide" showing how the logo is to be used for others to follow, the overall style of marketing materials (colours, fonts, aesthetic, etc.) It's an exhaustive back-and-forth process that can take a team of designers months.
I take your point, I do get what you're saying. All that stuff needs to be updated and that's not free. Fair enough.

My point was about the logo itself though, and I stand by it. Almost anyone could have played around a bit and come up with that new logo. It looks almost identical.