Obviously, could be fake, trying to get more info on it now.
Looks like the pre-order promo boxes that sit around retail locations. Also, if they are going to start pre-orders and offer a DLC expansion as part of the bonus for pre-ordering, it makes sense to at least give it a name.
Drone strike could imply a few things:
Drones were a big part of Battlefield: 2142.
Also could be a sign of KILL STREAKS making their way into BF 4.
Also, also, could be related to expanding the capabilities of the Commander? Maybe the commander can lay down some heat on the enemy with this expansion.