《Pachislot and Pachinko Machines》
In the pachinko machine business, the Group recorded sales of Dejihane CR SOUTEN-NO-KEN under the Sammy brand and CR Cinderella Boy 2 under the Taiyo Elec brand, resulting in the sale of a total of 49 thousand units, a decrease from the same period year ago. In the meantime, the Group remained committed as same as the previous fiscal year, to the reduction of procurement costs for parts and materials, especially those related to liquid crystal display.
In the pachislot machine business, a title with an innovative gameplay Pachislot SOUTEN-NO-KEN was launched under the Sammy brand, which registered sales of 71 thousand units thanks to a warm market response. Meanwhile, Pachislot Shin Onimusha launched in the previous fiscal year under the RODEO brand maintained strong sales in the year under review. As a result, overall pachislot machine sales amounted to 109 thousand units,
far exceeding the results of the same period in the previous fiscal year, despite the fact that the launch of some titles was postponed to the second quarter and later. Meanwhile thanks to an initiative to promote reuse of components, especially those related to liquid crystal display, there was an improvement in profit margins as well.
As a result, net sales in this segment were ¥49,039 million (an increase of 148.2% for the same period in the previous fiscal year) and operating income was ¥15,133 million (compared with an operating loss of ¥1,037 million for the same period in the previous fiscal year).
《Amusement Machine Sales》
In the amusement machine sales business, HATSUNE MIKU Project DIVA Arcade started to be sold under a revenue share model (ALL.Net P-ras) for the purpose of improving investment efficiency of the operators of amusement centers and securing long-term stable earnings for the Group, while operation of BORDER BREAK launched in the previous fiscal year remained solid. At the same time, sales of CVT KIT of the popular series SANGOKUSHI WAR 3 WAR BEGINS became robust.
As a result, net sales in this segment were ¥10,442 million (an increase of 24.0% for the same period in the previous fiscal year) and operating income was ¥1,399 million (compared with an operating loss of ¥1,077 million for the same period in the previous fiscal year).
《Amusement Center Operations》
In the amusement center operations business, sales at existing SEGA amusement centers in Japan were weakened by sluggish personal consumption, at 97.2% of the level during the same period in the previous fiscal year. In the first quarter, the Group closed 6 amusement centers and opened 1 new amusement center in the domestic market. Consequently, the Group operated a total of 255 amusement centers at the end of the period.
As a result, net sales in this segment were ¥11,104 million (a decrease of 21.5% for the same period in the previous fiscal year) and operating income was ¥177 million (compared with an operating loss of ¥125 million for the same period in the previous fiscal year).
《Consumer Business》
In the consumer business, the Group recorded sales of home video game software such as IRON MAN 2 and Alpha Protocol, this years major titles for the U.S. and European markets. While domestic sales were mostly firm, in the overseas markets, sales of new titles remained slow as affected by the adverse market condition. As a result, the Group sold 1,680 thousand video game copies in the U.S., 1,330 thousand copies in Europe and 270 thousand copies in Japan and other regions, for a total of 3,290 thousand copies.
In the toy sales division, domestic sales of main products as well as sales of BAKUGAN at both domestic and overseas market remained solid. The mobile phone and PC content business also remained solid, thanks primarily to downloadable games for PCs. In the animated films business, distribution revenue remained favorable thanks to the sound box office sales of the 14th theater film Detective Conan while overseas royalty revenue from BAKUGAN stayed robust.
As a result, net sales in this segment were ¥20,859 million (an increase of 15.4% for the same period in the previous fiscal year), and an operating loss was ¥636 million (compared with an operating loss of ¥4,500 million for the same period in the previous fiscal year).