http://www.examiner.com/video-game-...l-playstation-vita-for-a-loss-profitable-3yrs
Sonys PlayStation Vita is making headlines worldwide due to the systems visual prowess and impressive lineup of launch titles. Cramming so much horsepower into this little package was certainly a costly investment for Sony, but the company shocked the world when they revealed that the Vita will retail for $249.99 (Wifi only)/$299.99(3G/Wifi AT&T Service Contract Required) for North America. This cheap price will come at a cost for Sony, however.
In an interview with Reuters Japan, Sonys Kaz Hirai stated that Sony aims to make a profit on the PlayStation Vita in three years. Sony often sells their hardware at a lost, so this isnt anything new for the company as they sold the PlayStation at a lost despite the $600 price tag. Out of the three home-console manufacturers, Nintendo is usually the only company to make a profit on hardware right away due to their conservative nature of building their hardware.
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