The E3 2017 floor plans are up (preliminary/partially)

R

Rösti

Unconfirmed Member
Disclaimer: If these resources have been made available to the public by error or if it works as intended I do not know. Floorplans documents have been obtained through legit means anyway.

Today, on February 26, 2017, I noticed when visiting https://www.e3expo.com a new section called Currently Exhibiting had been added. It includes items like Exhibitor FAQ, Promotional Opportunities, Exhibitor Registration and much more. Of greater interest are these following items:

Exhibitor Portal (links to the E3 2016 exhibitor section currently)
Exhibitor Manual
Exhibitor Order Forms

The Exhibitor Order Forms links to a page by GES, and this page features target floor plans:

South Hall



West Hall



Concourse Hall



2nd Level Meeting Rooms

The E3 2016 floorplans are available for comparison here: http://www.neogaf.com/forum/showthread.php?t=1226481&highlight=floor

Microsoft

Microsoft is in South Hall this year, usually they are in West Hall.

1601 (150 ft x 100 ft, 15000 sq ft)

Nintendo of America

In West Hall

4822 (100 ft x 200 ft, 20000 sq ft)
5244 (110 ft x 90 ft, 9900 sq ft)
5644 (30 ft x 70 ft, 2100 sq ft)

32000 sq ft total.

It's likely Nintendo has reserved the theatre as well.

Sony Interactive Entertainment America

In West Hall

4244 (30 ft x 90 ft, 2700 sq ft)
4322 (150 ft x 200 ft, 30000 sq ft)
4556 (80 ft x 60 ft, 4800 sq ft)

37500 sq ft total
 

HStallion

Now what's the next step in your master plan?
Nov 23, 2015
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Sony and Nintendo with booths right next to one another is going to be an absolute madhouse with the public.
 

Dark Cloud

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Feb 2, 2016
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Holy crap it's Nintendo and Sony next to each other. The two true titans of the video game industry side by side.
 

iMax

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Dec 5, 2012
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Microsoft has quite the small booth for someone revealing a new console.
Coupled with their conference move to Sunday, all I can assume is that they're going all out with Fan Fest this year. Still seems shortsighted considering this is E3's first public year, though.
 
R

Rösti

Unconfirmed Member
How much floor space did the big three (MS, Sony, Nintendo) reserve in the past few years?
Microsoft

In West Hall

4000 (20 ft x 30 ft, 600 sq ft)
4100 (Irregular, 27329,23 sq ft)

27929,23 sq ft total.

Nintendo of America

In West Hall

4822 (100 ft x 200 ft, 20000 sq ft)
5244 (110 ft x 90 ft, 9900 sq ft)
5644 (30 ft x 69,99 ft, 2100.36 sq ft)

32000,36 sq ft total.

Sony Interactive Entertainment America

In West Hall

4044 (30 ft x 90 ft, 2700 sq ft)
411 44 (110 ft x 90 ft, 9900 sq ft)
4522 (90 ft x 200 ft, 18000 sq ft)
4556 (80 ft x 60 ft, 4800 sq ft)
The greatest change this year is with Microsoft. Things can change of course, as noted these are target plans and not final.
 

thekonamicode

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Holy crap it's Nintendo and Sony next to each other. The two true titans of the video game industry side by side.
That's been the case for the past 12 years of E3 I've attended. Microsoft being in the West Hall was a recent phenomenon and this year, apparently they are back in South Hall.
 

Dark Cloud

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Feb 2, 2016
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That's been the case for the past 12 years of E3 I've attended. Microsoft being in the West Hall was a recent phenomenon and this year, apparently they are back in South Hall.
Interesting. Even more interesting is how small MS's space is considering they're unveiling Scorpio, which is supposed to release this year.
 

Ridley327

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Feb 7, 2005
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Coupled with their conference move to Sunday, all I can assume is that they're going all out with Fan Fest this year. Still seems shortsighted considering this is E3's first public year, though.
With the kind of system Scorpio is being sold as, I'm not sure how much extra interest there's really going to be when it allegedly won't be having any exclusive games to take advantage of the extra hardware. I know people criticized Sony for holding off on the Pro for as long as they did, but ultimately, there's really not much sizzle to sell with mid-generation upgrades. The future lineup for the Xbox One is of far greater interest.
 

Ushay

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Sep 9, 2014
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Lmao, some people just can't help themselves. Apparently Booth space equates to E3 show potential.
 
Nov 9, 2015
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I agree that it's unusual that Microsoft has a small booth in the E3 that they're gonna be revealing Scorpio, but it's not a reason for concern IMO. It's a mid-gen upgrade, not a brand new gen
 

ps3ud0

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Sep 27, 2013
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More interested in how Sony outdo themselves after the last 2 E3 shows performance-wise - hopefully all 3 try and make their shows more than the standard fare

ps3ud0 8)
 

thekonamicode

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Also, let me note that Nintendo has reserved the theater the past two years for their Retail Partner Presentation on Tuesday morning. I've attended this personally.
 
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More interested in how Sony outdo themselves after the last 2 E3 shows performance-wise - hopefully all 3 try and make their shows more than the standard fare

ps3ud0 8)
They just need to keep doing what they did last year - fast pace with games and no bloat. They'll have the content.
 

kennyamr

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Moving their conference to Sunday and changing halls...

Microsoft clearly doesn't want to go neck and neck with Sony anymore, they are distancing themselves and trying to get a fresh start.

Smart business from them.
 

iMax

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I agree that it's unusual that Microsoft has a small booth in the E3 that they're gonna be revealing Scorpio, but it's not a reason for concern IMO. It's a mid-gen upgrade, not a brand new gen
I get the feeling they'll be pushing it as a mid-gen upgrade with all the marketing force of a brand new gen.
 

yuraya

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Aug 31, 2013
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Are people expecting playable scorpio booths or something? Wouldn't it be too early for that if they just unveiled it for the first time at their conference?
 

Magikoopa24

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Apr 19, 2016
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Moving their conference to Sunday and changing halls...

Microsoft clearly doesn't want to go neck and neck with Sony anymore, they are distancing themselves and trying to get a fresh start.

Smart business from them.
I forgot they moved their conference as well- initially I was pessimistic about their E3 choices this year, but I bet you're right and this will help them in the long-run.

I hope they're the best conference on Sunday! (Though I bet Bethesda will beat them out by a bit)
 

Bsigg12

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Apr 9, 2012
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E3 is going to be a fucking disaster with it opening up to the public. I can't imagine how packed every booth will be.
 

Simo

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Jun 10, 2004
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Take Two still in the South Hall but not front and center at the entrance and smaller floor space compared to last year. Hmmm WWE and NBA...possibly RDR2?

Last year they had such a big spot because of Mafia 3 and building up a portion of the city from the game.
 
Jul 16, 2004
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I was expecting some sort of business area like the one at Gamescom, where press could get appointments outside of the crowded public areas. This way it looks like every booth will host both the public and press, doesn't look to good for journos rushing from one meeting to the other.
 
R

Rösti

Unconfirmed Member
I wonder what Konami has meeting rooms for, unless it's just to show PES?
They utilized their meeting rooms last year to show Pro Evolution Soccer 2017. This year perhaps they will demonstrate Metal Gear Survive or Bombergirl.