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[Rösti]

Disclaimer: If these resources have been made available to the public by error or if it works as intended I do not know. Floorplans documents have been obtained through legit means anyway.

Today, on February 26, 2017, I noticed when visiting https://www.e3expo.com a new section called Currently Exhibiting had been added. It includes items like Exhibitor FAQ, Promotional Opportunities, Exhibitor Registration and much more. Of greater interest are these following items:

Exhibitor Portal (links to the E3 2016 exhibitor section currently)
Exhibitor Manual
Exhibitor Order Forms

The Exhibitor Order Forms links to a page by GES, and this page features target floor plans:

South Hall

West Hall

Concourse Hall

2nd Level Meeting Rooms

The E3 2016 floorplans are available for comparison here: http://www.neogaf.com/forum/showthread.php?t=1226481&highlight=floor

Microsoft

Microsoft is in South Hall this year, usually they are in West Hall.

1601 (150 ft x 100 ft, 15000 sq ft)

Nintendo of America

In West Hall

4822 (100 ft x 200 ft, 20000 sq ft)
5244 (110 ft x 90 ft, 9900 sq ft)
5644 (30 ft x 70 ft, 2100 sq ft)

32000 sq ft total.

It's likely Nintendo has reserved the theatre as well.

Sony Interactive Entertainment America

In West Hall

4244 (30 ft x 90 ft, 2700 sq ft)
4322 (150 ft x 200 ft, 30000 sq ft)
4556 (80 ft x 60 ft, 4800 sq ft)

37500 sq ft total

 

[iMax]

Why has Microsoft got such a tiny booth?

 

[HStallion]

Sony and Nintendo with booths right next to one another is going to be an absolute madhouse with the public.

 

[dc89]

Wow Nintendo and Sony have got a fair bit of space between them!

 

[Magikoopa24]

Sony and Nintendo with booths right next to one another is going to be an absolute madhouse with the public.

Finally, a true console rivalry can start this generation

Spoiler

sorry Microsoft fans

 

[LordKano]

It's likely Nintendo has reserved the theatre as well.

 

[iMax]

Splatoon invitational probably

 

[Psykoboy2]

Sony and Nintendo with booths right next to one another is going to be an absolute madhouse with the public.

Most years I went Nintendo and Sony were always next to each other and Microsoft was in front of Sony.

From 2015...in the background is Nintendo's booth.

 

[Ridley327]

Sony and Nintendo with booths right next to one another is going to be an absolute madhouse with the public.

Aren't they always opposite one another?

 

[Blackleg-sanji1]

Man e3 is so jolly. Every lil bit of news puts a smile on my face. Fun time of the year

 

[Mpl90]

How much floor space did the big three (MS, Sony, Nintendo) reserve in the past few years?

 

[Dark Cloud]

Holy crap it's Nintendo and Sony next to each other. The two true titans of the video game industry side by side.

 

[Krakin]

Square foot wars

 

[FelipeMGM]

RIP this kind of corridor

 

[Finaj]

Microsoft has quite the small booth for someone revealing a new console.

 

[PorygonVandal]

Wow Nintendo and Sony have got a fair bit of space between them!

That has been the case for a while now, and Microsoft was next to Sony, but now they decided to move to South Hall

 

[DriftingSpirit]

How much floor space did the big three (MS, Sony, Nintendo) reserve in the past few years?

http://www.neogaf.com/forum/showthread.php?t=1226481&highlight=floor

 

[randomengine]

Microsoft has quite the small booth for someone revealing a new console.

They need games to show it off.

 

[FelipeMGM]

Also, Activision is back then I guess?

 

[iMax]

Microsoft has quite the small booth for someone revealing a new console.

Coupled with their conference move to Sunday, all I can assume is that they're going all out with Fan Fest this year. Still seems shortsighted considering this is E3's first public year, though.

 

[Rösti]

How much floor space did the big three (MS, Sony, Nintendo) reserve in the past few years?

Microsoft

In West Hall

4000 (20 ft x 30 ft, 600 sq ft)
4100 (Irregular, 27329,23 sq ft)

27929,23 sq ft total.

Nintendo of America

In West Hall

4822 (100 ft x 200 ft, 20000 sq ft)
5244 (110 ft x 90 ft, 9900 sq ft)
5644 (30 ft x 69,99 ft, 2100.36 sq ft)

32000,36 sq ft total.

Sony Interactive Entertainment America

In West Hall

4044 (30 ft x 90 ft, 2700 sq ft)
411 44 (110 ft x 90 ft, 9900 sq ft)
4522 (90 ft x 200 ft, 18000 sq ft)
4556 (80 ft x 60 ft, 4800 sq ft)

The greatest change this year is with Microsoft. Things can change of course, as noted these are target plans and not final.

 

[thekonamicode]

Holy crap it's Nintendo and Sony next to each other. The two true titans of the video game industry side by side.

That's been the case for the past 12 years of E3 I've attended. Microsoft being in the West Hall was a recent phenomenon and this year, apparently they are back in South Hall.

 

[SlickShoesRUCrazy]

Hopefully that tiny space for MS compared to Sony and Nintendo isn't foreshadowing a bad reveal/support for Scorpio.

 

[Dark Cloud]

That's been the case for the past 12 years of E3 I've attended. Microsoft being in the West Hall was a recent phenomenon and this year, apparently they are back in South Hall.

Interesting. Even more interesting is how small MS's space is considering they're unveiling Scorpio, which is supposed to release this year.

 

[Ridley327]

Coupled with their conference move to Sunday, all I can assume is that they're going all out with Fan Fest this year. Still seems shortsighted considering this is E3's first public year, though.

With the kind of system Scorpio is being sold as, I'm not sure how much extra interest there's really going to be when it allegedly won't be having any exclusive games to take advantage of the extra hardware. I know people criticized Sony for holding off on the Pro for as long as they did, but ultimately, there's really not much sizzle to sell with mid-generation upgrades. The future lineup for the Xbox One is of far greater interest.

 

[Ushay]

Lmao, some people just can't help themselves. Apparently Booth space equates to E3 show potential.

 

[HeisenbergWW62]

I agree that it's unusual that Microsoft has a small booth in the E3 that they're gonna be revealing Scorpio, but it's not a reason for concern IMO. It's a mid-gen upgrade, not a brand new gen

 

[ps3ud0]

More interested in how Sony outdo themselves after the last 2 E3 shows performance-wise - hopefully all 3 try and make their shows more than the standard fare

ps3ud0 8)

 

[SwordStruck]

I wonder what Konami has meeting rooms for, unless it's just to show PES?

 

[thekonamicode]

Also, let me note that Nintendo has reserved the theater the past two years for their Retail Partner Presentation on Tuesday morning. I've attended this personally.

 

[DriftingSpirit]

More interested in how Sony outdo themselves after the last 2 E3 shows performance-wise - hopefully all 3 try and make their shows more than the standard fare

ps3ud0 8)

They just need to keep doing what they did last year - fast pace with games and no bloat. They'll have the content.

 

[kennyamr]

Moving their conference to Sunday and changing halls...

Microsoft clearly doesn't want to go neck and neck with Sony anymore, they are distancing themselves and trying to get a fresh start.

Smart business from them.

 

[iMax]

I agree that it's unusual that Microsoft has a small booth in the E3 that they're gonna be revealing Scorpio, but it's not a reason for concern IMO. It's a mid-gen upgrade, not a brand new gen

I get the feeling they'll be pushing it as a mid-gen upgrade with all the marketing force of a brand new gen.

 

[borges]

Finally, a true console rivalry can start this generation

Spoiler

sorry Microsoft fans

Keep the good fight!

 

[yuraya]

Are people expecting playable scorpio booths or something? Wouldn't it be too early for that if they just unveiled it for the first time at their conference?

 

[Magikoopa24]

Moving their conference to Sunday and changing halls...

Microsoft clearly doesn't want to go neck and neck with Sony anymore, they are distancing themselves and trying to get a fresh start.

Smart business from them.

I forgot they moved their conference as well- initially I was pessimistic about their E3 choices this year, but I bet you're right and this will help them in the long-run.

I hope they're the best conference on Sunday! (Though I bet Bethesda will beat them out by a bit)

 

[Bsigg12]

E3 is going to be a fucking disaster with it opening up to the public. I can't imagine how packed every booth will be.

 

[Blues1990]

Lmao, some people just can't help themselves. Apparently Booth space equates to E3 show potential.

Agreed. Size isn't everything, you guys.

 

[Simo]

Take Two still in the South Hall but not front and center at the entrance and smaller floor space compared to last year. Hmmm WWE and NBA...possibly RDR2?

Last year they had such a big spot because of Mafia 3 and building up a portion of the city from the game.

 

[Godzilla's Left Toe]

Sony's booth seems to be bigger this year.

 

[Shin-Ra]

Agreed. Size isn't everything, you guys.

Nintendo has two big ones but less girth each.

 

[DirgeExtinction]

Sony's booth seems to be bigger this year.

It's about 2,100 sq ft bigger this year.

 

[HeisenbergWW62]

I get the feeling they'll be pushing it as a mid-gen upgrade with all the marketing force of a brand new gen.

I feel the same

Sony's booth seems to be bigger this year.

Gotta accommodate all the people rushing to play Knack 2

 

[jbug617]

Sony's booth seems to be bigger this year.

Probably more VR games

 

[Ban Puncher]

 

[Lgndryhr]

I find it funny Naughty America is there let alone near Nintendo. Lol.

 

[Dark Cloud]

I find it funny Naughty America is there let alone near Nintendo. Lol.

I was going to point this out too. lol joycons real purpose about to be shown!

 

[Spider_Jerusalem]

I was expecting some sort of business area like the one at Gamescom, where press could get appointments outside of the crowded public areas. This way it looks like every booth will host both the public and press, doesn't look to good for journos rushing from one meeting to the other.

 

[iMax]

oh my god

 

[Rösti]

I wonder what Konami has meeting rooms for, unless it's just to show PES?

They utilized their meeting rooms last year to show Pro Evolution Soccer 2017. This year perhaps they will demonstrate Metal Gear Survive or Bombergirl.