They're saying they're going into F2P more for the PC market because in places like Russia and China, no one is buying their games, they're stealing them, but they will play F2P games that can make them money. And there's nothing unusual about that, everyone does it, there are lots of Eastern only F2P versions of popular Western games, but now F2P is viable in the West, we're going to see a lot more of those projects come out worldwide.
I understand why F2P feels compelling to publishers but there is some serious competition on that area already. How many F2P FPS game can we for example have? As I understand it F2P require a decent userbase to be profitable.