So what explains Cook's popularity? His comedy is most notable for what it lacks: a critique of the political climate (Dennis Miller, George Carlin, Jon Stewart, Bill Maher), a commentary on our culture (Chris Rock, David Chappelle), a slightly tweaked perspective (Ray Romano, Steven Wright, Jerry Seinfeld), outrageously dirty material (Eddie Murphy, Andrew Dice Clay), or just a goofy, oddball routine (Howie Mandel). Although his delivery can be chafingly smug, Cook doesn't present himself as anything special. He likes video games and chicks and sports and other general-purpose guy stuff. He's not particularly baffled by the world, or all that perceptive, or all that self-aware. He's a little self-deprecating, a little bit cutesy and a little bit aggressive, but most important, he treats mundane experiences like they're huge revelations: Breakup sex is the best, right? Right! Sometimes you have to lie to get out of stuff you don't want to do. I know you've done it, too, bro!