Feelings are better than facts?
What?
The whole reason you have these facts is because
people started actually asking questions, and other people started scouting around for answers. People in this thread, people in the entertainment press, people on twitter. The question got posed, people started answering it. Those answers were being posted in here as they were given.
Like, is giving a fuck a crime or something? This happened earlier in the thread, too - this sort of weird disdain for the act of caring about shit. I don't get it.
I mean, you can go back to the beginning of the thread and note the decent-sized number of people completely baffled that the film had either a) not come out yet or b) that it was coming out in June. It's not like the question itself is out-of-bounds, and the direct comparisons weren't so thin/flimsy that to even make them seemed foolish.
It's worth noting, I think, that as the comparisons (and counter-arguments) kept coming, people in here gradually started shifting attention solely towards the single comparison with Doctor Strange as
the measuring stick (when not dismissing out of hand the possibility that the two women who wrote the articles that posed this question in the first place had
some effect) by which "it's all okay" was a standard.
That Vanity Fair article puts some good information on the table! Warner Bros is spending money! Are they spending it well? Is it reaching the market they want to reach? Note that where Dickens article is looking at YouTubes, Vanity Fair's is looking at TV buys. Neither article is looking at a much wider, more comprehensive comparison of all aspects of the marketing. (e.g. the magazine covers Bronc was bringing up)
Hence the question getting posed and people answering back, giving us all a better idea as to what goes into these sorts of things.