SapientWolf[B said:
]The only people in the piracy equation that matter are those who could be convinced to purchase the game if there was no other way to play it[/B]. Things like the Steam sales are a good way to reach those people, since they will bite when the game is under their price threshold.
I also believe having no interest in your game would be worse than having it pirated, because the publisher may still be able to make money through alternative revenue streams, such as in game advertising or DLC.
Indeed.. problem with ads and dlc is that they usually inconvinience people that buy games... same as with DRM.
Complete issue is really fucked up and there is no single correct answer...
Whatever the software company does to actually prevent privacy will inconvinience people who paid it... from simple entering of cd key, to draconian anti-copy measures (aka drm).
Piracy is real issue in many parts of the world - here in Eastern Europe, you buy PS2 and 360 already modded and then spend 3-5 Euros for the game. Only games that sell are online - WoW, and PS3 games (PES)... and PC games that are 1/3-/1/10th of the price (older games). I would assume it is the same pretty much everywhere except for NA, Western Europe and Japan... which means that this is huge issue in these parts of the world.
For movies, they are trying to be smart and now you can buy original movies between 4 and 10 Euros (pirates sell between 3 to 5), and music between 3 and 6 euros (pirates 1.5-2.5 euros) and I hope it is working out for them.
For Gaming it is a lot more complicated since market is smaller than music/video and they are harder to replicate as well.
We develop popular software, and as small developer that has full control we have tried various approaches to the problem, for some markets we have lower pricing but then our resellers told us that in their opinion it doesnt work, since people are used to one click download will not suddenly spend even $10 to buy software (instead of $20), they will still want to get it for free. So you lose revenue from the people who already decided to purchase their software.
As I said, it is complicated issue, and there is no simple answer for it. It is much bigger issue for PC than 360/Wii/PS2 because you dont really have to mod anything, just download, which makes it a lot easier to do even in western europe/NA/japan.
Purchasing something will never be as convinient as one click download for free...