The Technomancer
card-carrying scientician
What is this I don't even...
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Worst marketing campaigns in the history of gaming (or: wtf Sony!?)
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butter_stick
Banned
Brb, gonna buy a PS2The_Technomancer said:
SolidusDave
Member
The_Technomancer said:
that's actually kinda neat...
Though Circle needs to shave the chest and Square has a foot fetish
To Far Away Times
Member
ULTROS!
People seem to like me because I am polite and I am rarely late. I like to eat ice cream and I really enjoy a nice pair of slacks.
Flying_Phoenix said:
Japanese Xbox ad: http://www.youtube.com/watch?v=JCsIuCZ8hds
Indian 360 ad: http://www.youtube.com/watch?v=CX-TU9vqrBw
Hellsing321
Member
Pretty much every ad Sony has done in the last 5 years. They go from having awesome shit like the PS9 to crying babies and Marcus. WHere the fuck did they go wrong?
RoboPlato said:
This was the most ill-advised piece of games marketing ever. Turned the entire industry's press and its consumers against one man and his company. Daikatana went through a horrific development process and ended up expectedly poor, but people pounced on it with sheer glee due to its marketing, both before and after release.
It's a shame, since John Romero is probably the greatest level designer in the history of FPS, as well as a highly innovative and influential multiplayer designer. He and Carmack made magic together. But now Romero is remembered by some mostly for his hubris instead of his significant contributions to gaming, and he has nobody to blame but himself. One of the most visible and unfortunate downfalls in the history of the industry.
Jive Turkey
Unconfirmed Member
The latter would be pretty impossible to prove. Even if the game is terrible and sold amazingly well that doesn't mean the ad campaign was responsible.exwallst said:
butter_stick
Banned
Not sure if posted, but this Ocarina commercial with the "save the girl or play like one" line was probably...misjudged
http://www.youtube.com/watch?v=evI5pF5h8Ck
http://www.youtube.com/watch?v=evI5pF5h8Ck
Freshmaker
I am Korean.
I'm sold. *Runs off to buy box of Greek alpha bits*The_Technomancer said:
Stupidity aside, I think the worst ad was the one for a PS tunnel shooter. It featured a man who's cut off his eyelids with a razor blade.
Come to think of it, Bust-A-Move 2 on the Saturn's cover also featured a guy in a Clockwork Orange style predicament. Very odd choice for a game featuring cartoon dinosaurs dancing around.
http://www.segaretro.org/File:BustAMove2_Saturn_US_Box_Front.jpg
Also Earthbound's scratch n' sniff magazine inserts. I never wanted to touch the game after scratching that dot ONCE.
Anticitizen One
Banned
It seems to me that Sony hired the 90s era Sega marketing team to create the advertising campaigns for the PSP and PS3. Its the only possible explanation.
Chittagong
Gold Member
haters gonna hate, but damn I loved Nintendo's 1994 Play It Loud campaign. Taking basic Nintendo games and giving them a surreal twist of credible edgy. It was genius because it coincided with the Nintendo generation reaching teenage and avoided the identity crisis of playing games like Yoshi's Island.
Chittagong
Gold Member
Since this is a thread of awesome inappropriate commercials, here's one
http://www.youtube.com/watch?v=KyygBbkmYX0&feature=related
http://www.youtube.com/watch?v=KyygBbkmYX0&feature=related
Noisepurge
Member
oh come on, Kevin Butler and the Dante's Inferno ads are pretty damn clever and entertaining! 
SonOfABeep
Banned
I thought the squirrels were the worst.
Then I remembered the annoying psp guy.
Hey buy this shit that dumbasses love then they will come harrass you everywhere! SIGN ME UP
Also the one with the football player where he's just causally hanging out in the "PLAYSTATIONSTOP"
Then I remembered the annoying psp guy.
Hey buy this shit that dumbasses love then they will come harrass you everywhere! SIGN ME UP
Also the one with the football player where he's just causally hanging out in the "PLAYSTATIONSTOP"
firehawk12
Subete no aware
What was the one where some company paid people to change their name to the name of their character?
Freshmaker
I am Korean.
"We really liked what you did with Ice Cube. Make it happen with our new system!"Anticitizen One said:
Dreams-Visions
Member
timetokill
Banned
AniHawk said:
Yeah, I was never a huge fan of those... the ads were fine without them. Meh.
Pretty much any UK advert for the DS, but this one especially annoyed me:
http://www.youtube.com/watch?v=FDcqLencqyg&feature=youtube_gdata_player
http://www.youtube.com/watch?v=FDcqLencqyg&feature=youtube_gdata_player
gerg said:
And that's because no one showed the other posters from that campaign.
This was in fact one of Sony's better ad campaigns. I also liked ones for the the European PSP. But the PS2/PS3 ads were some of the worst I've ever had to sit through. It made you feel bad about owning a Playstation. The Playstation became a household name in Europe despite those ads (but I'm afraid the enormous sales made the Sony marketing team believe their worthless ads were actually responsible.)
BTW No one remembers "This is Living" anymore?
http://www.youtube.com/watch?v=8olTtLAdW6A
http://www.youtube.com/watch?v=psd8oVToS8k&feature=related
What a load of crap.
Jive Turkey
Unconfirmed Member
Yeah that's the one I remember. So out of place.AniHawk said:
I have always loved Sony's marketing minus the PSP. I realize why things like "creepy baby" were not intelligent marketing decisions, but I thought those early PS3 commercials were fantastic. For someone like me it works, but if you are trying to sell 100 million consoles, not so good.
I remember the Quiznos "I Love the Subs" campaign with the freaky ass gerbils that I found hilarious, but there was an article about how despite it being a very popular campaign it actually turned people off from going to Quiznos. They created a campaign that was clever and funny that did not motivate you to eat. It was funny, interesting and unique, but the ad only increased your gag reflex, it did not motivate you to eat a sub.
On the topic of Mario Sunshine, I do not think that is a self aware commercial. It is not quite as ridiculous as it needed to be in order to be funny. And I never saw that ad on ESPN or Comedy Central, or any audience that would be entertained by the novelty of it. It was directed towards the Nickelodeon audience as I recall. It was an attempt to take the cheesy Nintendo ads of our mid 80's to early 90's youth and replicate for a new generation.
I remember the Quiznos "I Love the Subs" campaign with the freaky ass gerbils that I found hilarious, but there was an article about how despite it being a very popular campaign it actually turned people off from going to Quiznos. They created a campaign that was clever and funny that did not motivate you to eat. It was funny, interesting and unique, but the ad only increased your gag reflex, it did not motivate you to eat a sub.
On the topic of Mario Sunshine, I do not think that is a self aware commercial. It is not quite as ridiculous as it needed to be in order to be funny. And I never saw that ad on ESPN or Comedy Central, or any audience that would be entertained by the novelty of it. It was directed towards the Nickelodeon audience as I recall. It was an attempt to take the cheesy Nintendo ads of our mid 80's to early 90's youth and replicate for a new generation.
ZealousD said:
I really like that one, in fact I always liked Sonys ads, sure they sometimes try way too hard and are wacky and weird as fuck, but it's better than say those Wii ads with all the cool kids that wear a scarf indoors playing Mario Kart. Makes me not wanna buy a Wii, and boy does it work.
(Fake) EDIT:
Yup, my thoughts exactly
Mr Nash
square pies = communism
Jive Turkey
Unconfirmed Member
How can you possibly come to this conclusion? Did you even look at the video I posted?C4Lukins said:
I mean this is like saying Spaceballs being similar to Star Wars was merely a coincidence.
Nuclear Muffin
Banned
Drkirby said:
Wow, never seen those before. It's amazing, even right as far back as Kirby's first game NOA were insecure about the character and were trying to position him as a badass!
BocoDragon
or, How I Learned to Stop Worrying and Realize This Assgrab is Delicious
I dunno. I was 10 or whatever when it was on and I thought it was Nintendo finally growing a pair. I know we're talking about 90s EXTREME but that was the order of the day.rhino4evr said:
EDIT: Completely beaten by Chittagong.. said it better than I could have.
Chittagong said:
Night_Trekker
Member
The Shadow Man 2 thing where you pledged to put something about Shadow Man 2 on your tombstone. What the fuck, Acclaim.
onken
Member
lol oh Sony.
I thought that couldn't be serious...
http://www.guardian.co.uk/technology/2002/mar/15/games.advertising
Night_Trekker said:
I thought that couldn't be serious...
http://www.guardian.co.uk/technology/2002/mar/15/games.advertising
EmCeeGramr said:
God shit like that is so embarrassing...
Jazzem said:
I know we're all entitled to our own opinions and all, but these were three of the BEST gaming commercials ever made!
Who is this campaign insulting besides people who prefer Game Boy to Game Gear?
Do you not understand the point of marketing campaigns? It's to convince consumers that your product is cooler and superior to the competing product. These highlight the main advantage Game Gear had over Game Boy: colors other than puke green.