Electronic Arts Plans to Buy
Nearly 20% of Publisher Ubisoft
By NICK WINGFIELD and ROBERT A. GUTH
Staff Reporters of THE WALL STREET JOURNAL
December 20, 2004; Page B5
Electronic Arts Inc. plans to buy almost 20% of the shares of French videogame publisher Ubisoft Entertainment SA from a Dutch investment firm, in a sign of growing consolidation in the games business.
Electronic Arts, the world's biggest games publisher, said it agreed to acquire the minority stake from Talpa Beheer BV after the firm approached it about a deal. People familiar with the ma tter said the Redwood City, Calif., company agreed to pay between $85 million and $100 million in the transaction, which needs the approval of U.S. regulators.
Warren Jenson, Electronic Arts' chief financial officer, wouldn't say whether the company wants to eventually acquire all of Ubisoft, though he said having a stake in the company could play a role in future transactions. If "Ubisoft was interested in merging with someone this block [of shares] could be important," Mr. Jenson said in an interview.
A s pokesman at Talpa Beheer confirmed the agreement to sell its shares. Talpa, the Dutch holding company of billionaire television producer Jon De Mol, has been expanding its investments in television and telecommunications companies and sees the deal as a s tep toward future collaboration in television programming, the spokesman said, declining to elaborate. "We would like to do more business with Electronic Arts," the spokesman said.
Ubisoft officials couldn't be reached for comment late last night.
The deal comes as Electronic Arts is seeking to enlarge its global presence with a string of deals. This year, the company dispatched one of its top game-development managers to build a local game studio in China, where the company has said it is looking for acqui sition candidates. Electronic Arts Chief Executive Officer Larry Probst has said that the company intends to be a consolidator as smaller game publishers come under pressure from rising game-development costs.
Ubisoft is one of Europe's top publishers of vi deogames, with hit titles such as "Tom Clancy's Splinter Cell" and "Prince of Persia." In an interview earlier this year, Ubisoft CEO Yves Guillemot said EA's growing market share and size are pressuring smaller videogame makers such as Ubisoft to get big g er quickly through mergers and acquisitions. Even if Ubisoft can expand its sales, which totaled $173 million in the first half of its current fiscal year, at a double-digit rate each year, "we have the risk of being too small in five to ten years," Mr. G uillemot said.
The investment also could be a move by Electronic Arts to ward off other Ubisoft suitors. Several videogame makers, including Microsoft Corp., have looked at Ubisoft as a possible acquisition target. Ubisoft wins praise in the industry for recent moves to strengthen its studios and has a large game-development group in China. Ubisoft was instrumental in helping Microsoft get its Xbox game console off the ground in Europe by agreeing to make a version of "Tom Clancy's Splinter Cell" available exclusively on the Xbox for a period of time before offering it on Sony Corp.'s PlayStation 2.