WWE did not capture any new audiences to the product - only the loyal WWE fans from the attitude and golden era are watching.
Oh the irony of the Roman Reigns Super-Cena push. It's actually helping drive away the audience it's trying to attract and Vince is actively booking against empirical evidence that things aren't working.
It's because all of these kids WWE goes after. All these super Cena kids and the like, when they start to grow up they grow tired of the superman and want something else.
BUT
I'm not a kid anymore, Cena is boring now
Cena sucks
but Cena shits on EVERYONE else each and every week
Therefore, everyone else sucks
Therefore, wrestling sucks
Therefore, I'll just stop watching wrestling
Replace Cena with Roman etc.
The problem isn't the kids they are catering to, it's that they give the kids no one to root for and move on to once they grow tired of the ONE person the company shoves down their throat. Which, is also the problem for every other demographic as well.
Another problem is WWE tries to be for everyone and in turn, ends up being for noone. Whenever WWE touts
the "It's not for you, it's for the kids" line all I can do is laugh. Modern WWE is about super serious dudes fighting intense serious dudes. Kids love when charaters talk in slow monotoned voice and have half hearted debates on thier fighting show. What charaters on wwe would fit on a "kids show" these days. New Day, Mojo, Jericho could pull it off, Breezango, their are a few more that are borderline but the point is where is the fun.
In the end the "kids show" is just a deflection to defend the fact that WWE is cleary to stupid to know who their actual audiance is and far too stuboorn to change. So instead we get unwatchable shit.
edit post is full of errors and typos but much I like wwe i don't care so tough shit pal