At the end of the day all this marketing stuff won't matter all that much for a great show. And if they even have AR/VR there, sigh. To me that Hololens part at their show always felt like filler because it's not exactly all that interesting for Xbox and gamers and we maybe won't even get to use it anytime soon.
And I thought Phil wasn't too fond of VR at the moment? I recall a tweet about that. Well, sure sounds like it will definitely contain at least one boring part unfortunately. Or even two, with Minecraft and all that.
Sorry, just can't get excited for that. Still looking forward to finally seeing proper Crackdown gameplay though and hopefully some unannounced stuff.