All the decisions made on the 360 design were made to sell more software. A seemless online system with an integrated friends list fosters a community aspect hasn't been present in any system to date. I actually coordinate purchases with my friends so we can play online together. Achievements are there to encourage 360 owners to buy more games, and buy the 360 version of multiplatform games. If there are two identical games on different systems but one has achievements and one doesn't, guess which version most 360 owners will get? To date though, most multiplatform games have looked better and played better on 360. A year after PS2 launched, original Xbox games already looked better than PS2 games. That hasn't happened this generation. Also, it may not show up on gamerankings, but there are a ton of quality games available on 360. They may not all be AAA, but people buy more than just AAA games. Basically, the things implemented into the 360 designed to sell more software are actually working. The 360 am doomed total.