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[giga]

Adidas has overtaken Jordan to become the number two brand of U.S. sport footwear, according to The NPD Group's August athletic footwear data.

"This is an achievement I never thought I would see in my lifetime," wrote Mike Powell, NPD's sports industry analyst. "Adidas sport footwear sales grew more than half for the month and share grew by nearly half, to 13%."

Nike Inc. which is also the parent of the Jordan brand, held on to the top spot.

Basketball footwear sales were down 20%, with the category's decline going into its second year. "Adidas basketball grew more than 40%, while Nike declined in the mid-singles and Brand Jordan lost about a third of its sales. Under Armour basketball was down about half."

Total U.S. athletic footwear sales were $1.86 billion, up slightly from $1.85 billion last year.

http://www.marketwatch.com/story/ad...-list-of-top-us-sport-footwear-npd-2017-09-18

 

[rambis]

http://www.marketwatch.com/story/ad...-list-of-top-us-sport-footwear-npd-2017-09-18

Not surprising. Jordan has been stagnant for years. Adidas are grabbing more and more artists and other popular people for their lines.

 

[WhiskerFrisker]

The sneakers they've been releasing have been straight fire. I bought so many Adidas things this year because they look great.

 

[Calion]

#BoostBoyz

 

[Oxn]

Boost truly is the best.

I bought 4 different boost models in 2 months.

Edit: actually i bought more than that, i just kept 4.

 

[John Dunbar]

i thought adidas made jordans.

 

[mYm|17|]

I got boosted and I can't say anything but great things about it.

 

[alba]

Boost is indeed, life.

 

[clockworkinyou]

i thought adidas made jordans.

nah BBB

 

[hitme]

I can't justify the price for buying an Ultra Boost.

What's so good about it?

 

[DOWN]

Those superstars and yeezys

 

[AColdDay]

It was foretold...

Hold up, I ain't trying to stunt, man
But the Yeezys jumped over the Jumpman

 

[entremet]

Stan Smiths coming at yah!

I can't justify the price for buying an Ultra Boost.

What's so good about it?

They don't look like shit like most sneakers in that category. Yeezy's are also an athleisure fave.

 

[Taco_Human]

I can't justify the price for buying an Ultra Boost.

What's so good about it?

They're mad comfortable. I bought a pair, and I think they're worth the money.

Don't skimp on the things that keep you on the ground.

 

[see5harp]

I honestly don't feel like any of the Jordan's save the 1's actually look good on your feet, especially with how pants have gotten increasingly more tapered.

 

[The Futurist]

Boost for life.

I'm not helping the situation, I wear sneakers maybe once or twice a week and I have 10 pairs of boosts alone.

 

[giga]

I can't justify the price for buying an Ultra Boost.

What's so good about it?

Do you want to walk on clouds or not? 🔚

 

[Kelsdesu]

Yeezy done jumped over jumpman?!

 

[dafortune]

Jordan is just a market company right? Aren't the shoes made by Nike?

 

[MegaManTrigger]

i thought adidas made jordans.

Imagine back in the 80s, that adidas didn't pass on endorsing MJ.

In 1984, Adidas made a misstep that presaged others. A University of North Carolina basketball star named Michael Jordan wanted a sponsorship deal with Adidas when he went professional, say people familiar with the matter.
Adidas distributors wanted to sign Mr. Jordan, says someone who was an Adidas distributor then. But executives in Germany decided shoppers would favor taller players and wanted to sponsor centers, the person says, adding: “We kept saying, ‘no—no one can relate to those guys. Who can associate with a seven-foot-tall guy?’ ”

Adidas took the L for a long time.

 

[8byte]

I mean, no shit. Jordans have been releasing crazy designs at insanely high prices with limited quantities for years now.

I haven't seen a Jordan I thought was a good looking shoe for at least 5 years...but I'm also out of touch and grumpy.

 

[cdyhybrid]

Yeezus just rose again

 

[Lombax]

Not surprised to hear this. All I see these days on /r/Sneakers is boost and then the occasional Jordan 1 reissue.

 

[Earthbound64]

BBB coming for you, 'yo.

 

[TheGrue]

"My Adidas" came on my 80s playlist today, so I just knew something was up.

 

[Oxn]

Boost for life.

I'm not helping the situation, I wear sneakers maybe once or twice a week and I have 10 pairs of boosts alone.

You are helping the situation.

 

[Fixed2BeBroken]

Not surprising. Jordan has been stagnant for years. Adidas are grabbing more and more artists and other popular people for their lines.

this is false

Jordan's still sell out on release.

it's just adidas is way more poppin now.

 

[Anth0ny]

Not surprised between NMD/Ultraboost/Yeezy hype. Adidas has been going ham for the last year+

 

[The Futurist]

You are helping the situation.

I meant for Nike

 

[Ikuu]

Outside of retros Jordans are pretty trash.

 

[jon bones]

It was foretold...

daaamnnnn

 

[Adam Sadler]

Adidas has been having a lot of amazing looking shoes as of late so not that surprising

 

[Data West]

I just bought some Cosmic 2s just because I saw them in the store

always been a fan of Adidas though

 

[Oxn]

I mean, no shit. Jordans have been releasing crazy designs at insanely high prices with limited quantities for years now.

I haven't seen a Jordan I thought was a good looking shoe for at least 5 years...but I'm also out of touch and grumpy.

Over designed, bulky, made for baggy jeans, costly, not designed for comfort.

 

[DMVfan123]

I see Ultraboosts and Yeezys all around when I'm out, even though they don't get as much return out of the Yeezys as the resellers do
They've been putting out better stuff than any other shoe retailer out there

Spoiler

and I personally think most Jordans are ugly, except the 11 Space Jams and some other ones I'm forgetting

 

[rambis]

this is false

Jordan's still sell out on release.

it's just adidas is way more poppin now.

Not talking sales. Creatively they have been stale for years. Retros and retro+'s are all they have.

 

[DarkLegion]

Bless UB's

Like walking on clouds

 

[SlimySnake]

Nike: Our MAUs have never been higher!

Gaf: But what about Digital sales?

 

[Vostro]

Adidas has been killin it with the Boost lineup.

 

[sixteen-bit]

 

[AyaisMUsikWhore]

Those NMDs are jusT 🙏🏾

I haven't tried the boosts yet but I guess I'll have to.

Also those Adidas joggers that are super popular in Brooklyn are pretty much taking over.

 

[YaBish]

Tinker Hatfield's legacy taking that L

 

[Mase Gumble]

Adidas do a far wider and better range of trainers than anyone else these days and have been for a while, you yanks are just catching up.

 

[dmshaposv]

Have 8 different boost shoes (UB, yeezy 750 and some NMDs)

Can't complaint. Shit is the best comfort ever. Nothing in nike's stack comes close (not even air or vapormax).

 

[Pein]

They need more artists on Jordan and actual shit you could buy, them ovo jordans are dope but that price omg.

I'm Jordan through and through though, I don't fuck with adidas because I don't like lowtop sneakers that much.

 

[nabe_shogun]

Not surprised. Boost is so comfortable. I've bought 4 pairs this year alone.

 

[PixelatedBookake]

Are they trying to stunt, man?

 

[gdt]

Goddamn seems like I need to buy some Boosts. Doing it first thing when I get back from vacation.

 

[K-Gun]

Do you want to walk on clouds or not? 🔚

Yeah, buy some lunar's.

 

[friskykillface]

Boost hype is real
Really comfy X Yeezy hype always wins

Jordan is trash lately