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Reggie on Switch stock: We dramatically overdelivered.And yet, demand outpaces supply

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Ansatz

Member
I'm taking the sarcasm/anger displayed in this thread as people wanting a Switch so badly they can't contain themselves, so ultimately this is a positive thing.
 

ggx2ac

Member
I am still a bit cautious in terms of establishing a belief in the longterm succes of the Switch. They are doing really well now, and hopefully the outflow of great titles continue, but there is a part of me that still thinks that most of the numbers consist of Wii U owners who migrated early. Hope to God I am wrong, because I am also aware that many have found new interest in Nintendo solely because of the Switch as hardware. I am still waiting to see what their plan is for 2018. But I hope the Switch continue to sell well. That just means more great titles available! I know Animal Crossing and Pokémon will clear store shelves, så there is still software to keep momentum!

So are you expecting Switch sales to crash immediately after it reaches 13.56 million units?
 

Ex-Psych

Member
Reggie: The Switch is doing SUPER well, surpassing our WILDEST expectations.


Neogaf members: Screw you Reggie, I saw 5 of them at a store.
 
And certainly we're on a pace to supply in the current fiscal year 10 million units.

Uh, surely he means the next fiscal year, right? Doesn't it begin the 30th of September?

It's good that more units are coming, but acting bewildered and annoyed at people who can't buy your product and want to is a little tasteless.

I don't know how you read "bewildered and annoyed" from his statement. I would be the last to defend Reggie's PR spins but this simply reads as a "please understand".
 
I don't even get what he said that's so offensive.

This. I've read through it 3 times and I can't for the life of me figure this out.

He's literally just saying they shipped more Switches than analysts told them they should, but demand still exceeded their expectations. And now they're making more and are still on pace to ship 10 million in the fiscal year.

What is everyone getting so worked up for? Do people just want something to get mad about, and this was the random thing they decided on? Reggie says a lot of PR bullshit, but this is the least problematic thing I've seen him say in a while.
 
What I know is that I still couldn't walk into a store here and pick one up. Six months after launch.

The "Over-delivered" part was referring to Launch, so you not being able to find it 6 months after launch has nothing to do with what he was saying.

PS4/XBOX also doesn't have to fight Apple and other Smartphone Manufacturers for parts used in both products, and despite that the Switch is slowly becoming more available by just walking into the store.

You honestly just sound like someone who's salty about not being able to easily find one.
 
Is there anyone who’s been actively looking for a Switch for a week or more, but hasn’t been able to find one? I know that they’re still hard to find, and it sucks that you can’t just walk into a store and get one, but all of the people I know who wanted a Switch managed to track one down.
Might just be my experience but i was able to walk into a gamestop and pick one up without having to go through the website or buy a bundle but that was probably just my experience.
 
Is there anyone who’s been actively looking for a Switch for a week or more, but hasn’t been able to find one? I know that they’re still hard to find, and it sucks that you can’t just walk into a store and get one, but all of the people I know who wanted a Switch managed to track one down.

I was searching for one online, but it's out of stock online. I walked into a Best Buy and managed to pick one up though.
 

PrimeBeef

Member
I feel like people are really reading way too much into this in an attempt to find some reason to throw shade. Like, the "overdelivered" line is directly referencing the low analyst expectations and Nintendo's original plan to ship only 2 million units. They ended up shipping almost a million more than expected and the demand is still much higher than anticipated, so stock is still low. It doesn't really seem like an outrageous comment to me.
Thus right here. There is no "bullshit" or spon in his comments. They sold way more than they expected and cannot keep up with demand. All true. But haters gonna hate.
 

koss424

Member
Ps4 sold 4.5 million first quarter

And just above you someone reported that the Switch at 4M at June. I don't know if that number is true but if correct it seems like a reasonable number to have available. Eacially considering the perceived demand when comparing the success of the PS3 vs WIiU.
 
I will say, I've heard less about people wanting and not being able to get Switches lately. So I dropped by my local Target and they had 4 Switches, and it was mid-afternoon.

I think supply is finally starting to catch up to demand, which is awesome. They've knocked it out of the park with this system, and the games on it. It'll be great when everyone that wants one is finally able to get one.

Nintendo really feels like they're taking public feedback more into account lately. SNES Classic, NES Classic, and Switch all seem to have adjusted as best they can to public demand.
 
Yesterday i saw the first switch in a store.

Im hoping switch is going to be wii level of success but Im really torn, its been sitting in full stock ever since launch in scandinavia, units are not moving at all.

Really surprised compared to the demand in us/jp

Prices are 400$ + here, might be the problem
 

Wamb0wneD

Member
Mostly the part where he says they "dramatically over-delivered". How can that be the case when you spend a large part of the year struggling to get stock on the shelves?

So from a first stated 2 million to 2.8 million, almost 50% more, isn't dramatically overdelivering? It's the definition of overdelivering.The 2 million already were bold in the eyes of market analysts.
Overdelivering in regard to sales predictions is not the same as overdelivering in regard to demand.

He's not hating. Just telling the truth. He genuinely is one of the biggest bullshitters in gaming, it's kinda his job to be. But if you even dare mention that on GAF you get Nintendo fans all over your ass.

Are you kidding me? This is getting "mentoined" in every single thread that has the word Reggie in it somewhere. At best it adds nothing to the discussion, at worst its simply thread derailing to come in every thread where Reggie is mentioned and point out that he's full of shit no matter the context. Don't act like that only comes up every now and then. There is nothing daring about pointing that out, it happens all the time.
 
This is hilarious...

It's like :

Nintendo Marketing Guy - Let's make two hundred Mini Snes per country !

Reggie - This thing will be popular, let's dramatically overdeliver 400 units !

* Three millions people show up on launch day *

Reggie - Nailed it !
 
This is hilarious...

It's like :

Nintendo Marketing Guy - Let's make two hundred Mini Snes per country !

Reggie - This thing will be popular, let's dramatically overdeliver 400 units !

* Three millions people show up on launch day *

Reggie - Nailed it !

It's not like that at all.
 

PMS341

Member
"As we look at the overall business, we're constantly looking to do the right thing for the consumer," Fils-Aime said.

This is the only line that makes me roll my eyes. Retailer Exclusives are hardly pro consumer. Not that the Switch is affected by that mentality, but still.
 

Teletraan1

Banned
They certainly overdelivered to places like my town, they always have like 15-20 when I go in now (Sweden)

Yep, In my small town Canadian Walmart they always have stock of Switches. I go there weekly for a bit of groceries and I counted 8 weeks in a row that they had plenty of stock. I finally caved and bought one since Mario+Rabbids was out and wanted to avoid any potential holiday shortages for when I actually wanted one for Odessey and Xenoblade 2. I had a full selection of Gray, Neon and Splatoon 2 bundles to choose from.
 

oti

Banned
This is hilarious...

It's like :

Nintendo Marketing Guy - Let's make two hundred Mini Snes per country !

Reggie - This thing will be popular, let's dramatically overdeliver 400 units !

* Three millions people show up on launch day *

Reggie - Nailed it !

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I mean, damn. I knew a lot of people here have literally no clue how buisness works, but this is next level stuff.
 
I mean, I read the OP clearly and I still don't remember anyone saying 2 million at launch was too much. In fact, I remember most people on GAF thinking that was too low.

So yeah, they definitely overdelivered on that promise of 2 million but who are these analysts predicting that number was too high to begin with?
 
I don't even get what he said that's so offensive.

Claiming that you "overdelivered" when people still can't buy your product is complete BS. That's what's offensive.

They have failed to adequately serve their audience. Therefore, they have underdelivered. These kinds of statements are insulting to people who want to get Switches and still can't buy them. Just because you said you would make 2 million and actually made 2.8 million doesn't mean you've overdelivered. It means you're claiming to be proud while ignoring those who haven't been able to get one and are willfully unaware of actual market demands. See: Early years of amiibo, NES Classic and soon to be SNES Classic.

Nintendo is a broken record. Do a terrible job of providing product to your audience, claim you did a great job. Repeat. They're the Trump of the video game industry.
 
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I mean, damn. I knew a lot of people here have literally no clue how buisness works, but this is next level stuff.

LOL of course thats not how it actually works but people are just mocking the obvious marketing speak he is using. He is trying to turn a negative into a possitive. What he is saying when you pull the marketing BS out is simply:

"We underestimated how much this would sell so we are playing catchup and have a plan in place to increase production"

But instead they add in the crap about overdelivering on a bad estimate so that they can include more possitive words in the statement. Its Martketing 101 and I see no prob with it being mocked. There will the people who fall for it and the people who see it for the BS it is and laugh about it. Its fine.

Whats important is that they clearly know they need to make more faster and claim they are working on it. Now they need to go through with that.
 
Claiming that you "overdelivered" when people still can't buy your product is complete BS. That's what's offensive.

They have failed to adequately serve their audience. Therefore, they have underdelivered.

The actual quote in question in context is talking about overdelivering on launch month. That's absolutely true when they said they'd provide 2 million.

There's nothing offensive about this if you read it in context. Out of context everything can look offensive.
 
Yep, In my small town Canadian Walmart they always have stock of Switches. I go there weekly for a bit of groceries and I counted 8 weeks in a row that they had plenty of stock. I finally caved and bought one since Mario+Rabbids was out and wanted to avoid any potential holiday shortages for when I actually wanted one for Odessey and Xenoblade 2. I had a full selection of Gray, Neon and Splatoon 2 bundles to choose from.

Saw the same yesterday at a Walmart not too far from downtown Toronto. 3 of each colour and still a fuckton of accessories. Come winter, it'll be gone thanks to holiday hype + Odyssey.
 
hahahahaha

shut the fuck up

Or, maybe read the actual quote in context:

The company made 2 million units available at launch, despite, Fils-Aime said, analyst recommendations that demand would be much lower.

"We actually sold through almost 2.8 million units, so we dramatically over delivered. And yet, demand outpaces supply,"

The real question mark here is which analysts recommended less than 2 million, since I don't remember that.
 

DrWong

Member
LOL of course thats not how it actually works but people are just mocking the obvious marketing speak he is using. He is trying to turn a negative into a possitive. What he is saying when you pull the marketing BS out is simply:

"We underestimated how much this would sell so we are playing catchup and have a plan in place to increase production"

But instead they add in the crap about overdelivering on a bad estimate so that they can include more possitive words in the statement. Its Martketing 101 and I see no prob with it being mocked. There will the people who fall for it and the people who see it for the BS it is and laugh about it. Its fine.

Whats important is that they clearly know they need to make more faster and claim they are working on it. Now they need to go through with that.
But the Switch has been beating most expectations, from analysts, Capcom, Neogaf warriors... In what way is/are the Switch launch/sales/prospect a "negative"? How do you see the world around you? Is it an happy place?
 
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