--We'll have a complete rundown in the next Observer, but WWE took in $112.9 million and lost $8.6 million (before taxes loss was $13.1 million) during the Christmas quarter. Last year, the numbers were $122.5 million in revenue and a $14.4 million profit. It's the first money losing quarter in years. If you take out network startup costs and the money being lost on movies, the profit would have been $1.8 million for the quarter, still way below Wall Street predictions (two cents per share vs. 11 cents).
The key is that DVD sales for movies The Reunion, Bending The Rules, See No Evil, The Chaperone, Barricade and Knucklehead were far lower then expectations and what they had assumed in prior quarters so they announced a $12.2 million impairment charge.
Core business (house shows and PPV) were not down. PPV was up due to Survivor Series, but PPV profits were down because they spent far more this year on Survivor Series than last year. House shows were up slightly and Vince McMahon said that he considers house shows and PPVs as the real sign of whether things are connecting.
Things like toys, magazines and the web site took major hits. For the year, the company took in $483.9 million with a $24.8 million annual profit. 2010 was $477.7 million and $53.5 million in profit.
The stock didn't take much of a hit even coming in lower than Wall Street estimates, falling from $9.56 per share to $9.40.
http://www.f4wonline.com/more/more-top-sto...brown-feud-more
First time that WWE has lost money during a quarter since the XFL days, I believe.