the whole concept is to appeal on a level different than that of the stream monsters. Some might find out about it and watch it solely because the concept sounds ridiculous to them (not dissimilar to those who are all about jersey shore) and find out through word of mouth. Like I said, clearly the idea here is to appeal to a different demographic than solely those who watch streams. That said, there's a good chance it won't work. Doesn't change that it's worth the effort.
Also there are tons of people out there who enjoy fighting games but don't care at all about knowledge on the competitive level. Something like Street Fighter is popular in the mainstream but that doesn't mean everyone who picks up a pad or goes to an arcade knows or cares who Justin Wong is. A show like this might reach the casual audience a bit more and attract them to look more in to the community.
