But that makes it completely broken. You spend 60 dollars for a title you can't even play? That is broken.
Seriously though, this is a huge epidemic we are facing if we don't stand up to it, and I don't like it in Free To Play games either... especially when Valve get it so right (and the Magicka guys are doing well with the idea as well, mostly cosmetic upgrades with bigger content being a bit more costly but more traditional in expansion as well) and most get it so wrong.
And DRM is never going to be successful, the more DRM I see the less I spend on games. I can accept Steam, I can accept uPlay, I do not accept always online / etcetera.
Back when the industry made it so you couldn't return games (/movies/music) people should have fought, because 'this product does not meet my expectations' SHOULD be a reason to return something and anything non entertainment usually has a return option for that very reason. Entertainment? No, they just take it and feed you garbage. Yes, people were burning the games/movies/CDs just like they are downloading it now, but back in the day people were copying cassette tapes as well so it isn't a new idea and it should never have been turned into what it is.