Miyazaki’s Slave
Gold Member
fixed that for the current timeline
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Greenberg "BIG Hellblade II global and regional Marketing starts next week"
- Thread starter Bernoulli
- Start date
Shrap
Member
Why is this clown tweeting the marketing campaign plans and not the campaign itself? Twitter isn't a corporate boardroom it's a public space to advertise the actual game.
Maybe his greasy neck is finally on the chopping block and he is posting his work publicly to trying and hold onto his job or at least get some pizza pockets.
Maybe his greasy neck is finally on the chopping block and he is posting his work publicly to trying and hold onto his job or at least get some pizza pockets.
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Unknown Soldier
Member
Instructions unclear, subbed to Gamepass for 1 month to clear the 6-8 hours long game and then unsubbed
SEGAvangelist
Member
That's pretty solid.
Agent_4Seven
Tears of Nintendo
Pretty much.
I did my thing when pre-order became available on Steam. The vast majority of people though will play it for free on gamepass, until PS5 version will be released at some point (if ever).
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diffusionx
Gold Member
It would probably work, but NT is probably dead either way.
Clear
CliffyB's Cock Holster
Noone's going to buy a short narrative experience when its available as part of a monthly subscription that costs a fraction of the price.
At best they'll get a flicker on GP subs and some credit from the pseudo-intellectuals in the enthusiast press for putting mental health front and center.
At best they'll get a flicker on GP subs and some credit from the pseudo-intellectuals in the enthusiast press for putting mental health front and center.
Shin-Ra
Junior Member
Imagine Satay Nutella grilling his meaty sticks on Fatbergs throbbing neck.
poppabk
Cheeks Spread for Digital Only Future
Their "We're sorry for the unexpected issues...." message is really heartfelt and truly makes you feel bad for questioning the developers.
Neff
Member
This is not an opportunity to push the next big thing on people out of the loop. This is not Ocarina of Time or Final Fantasy VII. This is a pretentious, linear (albeit great-looking), one-and-done 8 hour cinematic game. Nobody remembers The Order 1886 or Ryse.
Cinema ads? Save your cash, holy shit.
Cinema ads? Save your cash, holy shit.
VideoGameEnjoyer
Member
Announcing that marketing will happen for what is supposed to be a tentpole game releasing in two weeks...
This would be a great time to show instead of tell. I am in gaming circles and they only reason I know this is coming out so soon is because I've seen people post "Hellblade is coming out that soon?? Where is the marketing?!" several times
I'm sure it will be a very well made game. But it's not going to be near what Xbox needs it to be right now. And they seem to be doing it no favors so far.
This would be a great time to show instead of tell. I am in gaming circles and they only reason I know this is coming out so soon is because I've seen people post "Hellblade is coming out that soon?? Where is the marketing?!" several times
I'm sure it will be a very well made game. But it's not going to be near what Xbox needs it to be right now. And they seem to be doing it no favors so far.
SEGAvangelist
Member
TBF, they reduced it from a tentpole game to just another game once they announced the campaign length and retail price.
Varteras
Gold Member
SidViscous
Member
a quick google indicates the first game cost 10m to develop, and sold just over a million copies. So low sale numbers, but also low budget compared to other titles, so probably made a small profit or at least broke even.
But really not sure what math Microsoft is doing here to think this has any chance of being profitable, especially if they are really going to go and splash a load of marketing budget on it. Just look at FF7 Remake vs FF7 Rebirth sales numbers, Rebirth is fantastic but being next-gen only and a sequel really cobbled it's ability to shift copies, and if the original Hellblade only sold 1m copies to begin with...
But really not sure what math Microsoft is doing here to think this has any chance of being profitable, especially if they are really going to go and splash a load of marketing budget on it. Just look at FF7 Remake vs FF7 Rebirth sales numbers, Rebirth is fantastic but being next-gen only and a sequel really cobbled it's ability to shift copies, and if the original Hellblade only sold 1m copies to begin with...
semiconscious
Member
afa 'promotion', what's weird, of course, is that, with all these disturbed unfortunates walking around, the streets of many cities basically have several what could be mistaken for senua cosplayers out there 24/7...
Dr. Samuel Hayden
Member
What the fuck kind of gibberish is this lmao
Greenberg is an absolute dunce
Greenberg is an absolute dunce
Mr Reasonable
Completely Unreasonable
Or he's worked out a plan based on the budget he's been given.
LordCBH
Member
I’d be willing to give him the benefit of the doubt had Xbox marketing not been dreadful for the past decade. At some point you gotta place the blame on the guy who’s supposed to be in charge of it.
YOU PC BRO?!
Member
My sentiment exactly... hasn't this game been in development for almost 7 years (original launched in 2017)? At the time, Microsoft was impressed by how such a small team with a limited budget could create such a well received and visually impressive title. With the sequel costing many times the original, taking way longer to make and targeting the same niche audience I question the decision making at play. This begs the question, wouldn't an ENSLAVED: ODYSSEY TO THE WEST remake, access to one of Microsofts dead franchises or a new IP with broader appeal all be a better use of resource?
Mr Reasonable
Completely Unreasonable
I don't know man, I don't think the marketing is automatically bad, I do get the impression that they just don't have much of a budget for it and have been trying to work influencer events for a while instead.
There are things like the Las Vegas Sphere promo they did which seem extravagant, but I saw that here in the UK, as will have people in other countries as well as the USA. If you took that money and threw it at conventional advertising on TV and Youtube, I think you'd probably stand to reach a very small number of people.
The only video game ads I see with any regularity are Nintendo ones, tbh. (and of course terrible mobile games).
ChorizoPicozo
Member
Supposedly the marketing department was gutted and the budget is very small.. they are very pissed.
midnightAI
Member
Is that real? I thought that was just someone saying it as a joke
ChorizoPicozo
Member
I heard it on a podcast, I don't think it was a joke. It was said by a guy called "The Tie Guy" I think he works for IGN,
And he knows people who work in Xbox's marketing department.
poppabk
Cheeks Spread for Digital Only Future
It's most likely true. I am sure one of the ways that gamepass is meant to be profitable is by cutting the marketing budget.
I mean how often do you see Netflix ads? Most of their marketing is social media and within their app they can highlight certain shows.
ChorizoPicozo
Member
yep. that was one of the talking point parroted by the shills: "viral marketing"
Kokoloko85
Member
The ugliest gums in gaming historyWe got Forza / Starfield Doritos. Greenberg would be leaving money on the table if they don't go for Hellblade toothpaste.
Pelta88
Member
Who's going to tell him what XB execs view and call their audience in internal emails?
Matsuchezz
Member
I just learned that Tameem Antonaides is no longer in the studio. and he is been gone for almost a year. Hahahaha the creative director left an Xbox game studio. Go figure!
On the same note I learned that the reason is that Phil Spencer and Aaron Greenberg were trying to pitch ideas at him. Where they suggested that the voices that Senua hears are not part of her illness but the characters of the grounded game, where they live in Senuas ears and the characters traverse senuas body and fight more Bugs and monsters, and also the end boss for hellblade 2 is an alien named Natya Sadela and its objective is to destroy A holistic plan to bring happiness to all rats in the world. And more madness like this. And that is why that guy left.
On the same note I learned that the reason is that Phil Spencer and Aaron Greenberg were trying to pitch ideas at him. Where they suggested that the voices that Senua hears are not part of her illness but the characters of the grounded game, where they live in Senuas ears and the characters traverse senuas body and fight more Bugs and monsters, and also the end boss for hellblade 2 is an alien named Natya Sadela and its objective is to destroy A holistic plan to bring happiness to all rats in the world. And more madness like this. And that is why that guy left.
Bojanglez
The Amiga Brotherhood
A 6hr linear game, sequel that seems to be more about mental health than anything else. I don't blame MS for not doing much with it, people that are likely to buy or play it will probbaly know about it by now.
midnightAI
Member
Mobilemofo
Member
I'll buy this on Playstation 5. This and the Gears Of War Trilogy that will inevitably come to playstation.Pretty much.
I did my thing when pre-order became available on Steam. The vast majority of people though will play it for free on gamepass, until PS5 version will be released at some point (if ever).
