Support NeoGAF

[nikos]

Studio closure to follow.

 

[Matsuchezz]

He's living it up dude

He is living the dream…

 

[Boss Mog]

So did it happen yet? Cause I haven't seen or heard anything...

 

[Negotiator101]

I heard it on a podcast, I don't think it was a joke. It was said by a guy called "The Tie Guy" I think he works for IGN,
And he knows people who work in Xbox's marketing department.

Must be true.

 

[Negotiator101]

He is living the dream…

Lives on a yacht does he?

 

[ChiefDada]

 

[ChuckeRearmed]

Considering that Hellblade 2 sales in Steam list is below 200+ or something, I don't have high expectations in regards of launch numbers.

 

[J3nga]

Zero fckin' effort from MS in any damn advertisement then complain about bad sales and get surprised why Sony beating them without breaking a sweat and then closing studios.

 

[Frwrd]

Who's going to tell him what XB execs view and call their audience in internal emails?

Oh no, don't get it twisted there has to be a shit ton of dumb motherfuckers in that camp for MS|XB to get away with half of the shit they've been doing throughout all these years, but still I can't say their entire community is as dense.

 

[djjinx2]

Oh no, don't get it twisted there has to be a shit ton of dumb motherfuckers in that camp for MS|XB to get away with half of the shit they've been doing throughout all these years, but still I can't say their entire community is as dense.

 

[Filben]

I don't have high expectations in regards of launch numbers.

Me neither. I loved the first game, will be playing the second, but this franchise doesn't simply have mass appeal.

 

[digoutyoursoul]

Who's going to tell him what XB execs view and call their audience in internal emails?

Something unpleasant?…..

 

[iHaunter]

Hellblade was a nice AA game, with a decent following. But it was never a huge blockbuster or system seller.
With this sequel, MS is probably investing too much money and resources on a game that might not have that broad mass appeal.

At this point and time. Microsoft has to make money somewhere.

 

[ChuckeRearmed]

Me neither. I loved the first game, will be playing the second, but this franchise doesn't simply have mass appeal.

The problem is not even the mass appeal - it should have had a mass appeal on graphics alone - it is just no promotion or anything for the game. Media, reporters - I don't see anything.

 

[Crayon]

We are at a point when they are even lying about marketing coming.

 

[Negotiator101]

What up to now has been the marketing for the game? And what's BIG about it?

 

[Nydius]

I swear I will forever look at Xbox and wonder what the hell happened. This is the same brand that gave us the Gary Jules “Mad World” Gears of War marketing and the massive Halo 3 Believe campaign but now they can’t even advertise a major exclusive a few weeks away from launch.

 

[ShaiKhulud1989]

He's living it up dude

Even he markets the game more than MS at this point.

 

[Oppoi]

Okay who are you? I'm talking about the ones on steam wishlisting the game. Come clean now people we know you're in here.

 

[Unknown?]

I swear I will forever look at Xbox and wonder what the hell happened. This is the same brand that gave us the Gary Jules “Mad World” Gears of War marketing and the massive Halo 3 Believe campaign but now they can’t even advertise a major exclusive a few weeks away from launch.

Gears of War?! More like TEARS OF WAR!
-Chad Warden

 

[TransTrender]

Wishlist and preorder?
Tough ask when on GamePass

 

[IlGialloMondadori]

Was this Greenberg's big marketing plan?

 

[semiconscious]

Was this Greenberg's big marketing plan?

no. it was to station miserable wretched-looking people who hear voices in the downtown areas of just about every western city. he calls it 'viral marketing'...

 

[GHG]

He's living it up dude

Waiting for the Bobby Kotick version of this picture.

This is why I laugh when people say these buyouts are good for the studios. No they are not, they are good for the people who own the studios, everyone else gets fucked to differing degrees.

 

[Angry_Megalodon]

The problem is not even the mass appeal - it should have had a mass appeal on graphics alone - it is just no promotion or anything for the game. Media, reporters - I don't see anything.

Because there isn't a gameplay, level design, and story that supports those graphics. Besides, the XBOX audience is not one to like this type of game. I think it's pretty clear why they don't bother marketing this one. Devs are not showing much gameplay either.

TBH, I don't know how I'd market the game, given how niche it is.

 

[Ronin_7]

Still nothing uh

 

[ChiefDada]

Wishlist and preorder?
Tough ask when on GamePass

Was this Greenberg's big marketing plan?

A damn jpeg, not even a gif. And look at what's written; nothing to entice the reader. Not even an exclamation point. Theres no passion whatsoever. It's just sad all around.

 

[Edgelord79]

I enjoyed the first game. It wasn’t a world beater or anything but it was a bit different. Looking forward to trying this one.

Couldn’t care less about the marketing strategy.

 

[Snake29]

Im curious with who they partnering with. Mental health institutions?

 

[Frwrd]

Gears of War?! More like TEARS OF WAR!
-Chad Warden

The Legend!
God bless that dude wherever he is, he was ahead of his time.

 

[Ge Os]

Any minute now.

 

[OmegaSupreme]

They're only a 3 trillion dollar company. Marketing a game is too much for them. Take it easy. It's not like they're the richest company in the world.

 

[LordCBH]

I swear I will forever look at Xbox and wonder what the hell happened. This is the same brand that gave us the Gary Jules “Mad World” Gears of War marketing and the massive Halo 3 Believe campaign but now they can’t even advertise a major exclusive a few weeks away from launch.

Bro thst Mad World trailer may be my favorite video game trailer ever. It was so fucking good.

 

[Chuck Berry]

Couldn’t care less about the marketing strategy.

Neither does Microsoft

 

[Danknugz]

Less than 1 hr (maybe 45 minutes), quit and deleted the game. Must had been 50% cutscenes.

i lasted maybe 2 hours and will never forgive myself for losing that time in my short life.

 

[LordCBH]

When did Hellblade 2 get cars?! Damn can’t wait to lap those damn Vikings.

 

[Astray]

When did Hellblade 2 get cars?! Damn can’t wait to lap those damn Vikings.

Shitty execution at every step of the marketing plan, and Xbox fans wonder why everyone thinks Xbox execs are awful.

 

[DAHGAMING]

At this point it seems its on purpose, they hope it flops so its an excuse to shut down Ninja Theory.
I enjoyed the first so I am looking forward to this, although I have a sour taste as it feels we was led to belive this would be a much bigger in depth game, but it seems like its more of the same that looks better.

 

[adamsapple]

 

[ChorizoPicozo]

why not make it a demo?

 

[Cyborg]

This game will bomb.....I cant believe they have no campaign for it. Its the biggest exclusive release of the year for Xbox. Right?

 

[LordCBH]

This game will bomb.....I cant believe they have no campaign for it. Its the biggest exclusive release of the year for Xbox. Right?

Biggest would be Indy, but I think they overvalue the Indy brand. Indy hasn’t been big in like forever.

 

[Angry_Megalodon]

Biggest would be Indy, but I think they overvalue the Indy brand. Indy hasn’t been big in like forever.

Indy is Harrison Ford. A bland character with a whip and a hat is not Indy. It's impossible they have portrayed the character like in the movie trilogy so at most it will become a good adventure game in first person, which many don't like.

why not make it a demo?

 

[Three]

They don't do a demo because if they offered a 2 hour trial you'd have completed the whole game.

 

[GymWolf]

The ugliest gums in gaming history

I legit can wait for this game.

 

[TheAmazingSpiderMan]

Has the big marketing push happened yet? Or just the screenshot from twitter so far lol

 

[Astray]

No codes yet.. Game is coming out in a week.

This launch might be more anemic than Hifi Rush's shadowdrop, which is saying something.

 

[Mr Moose]

No codes yet.. Game is coming out in a week.

This launch might be more anemic than Hifi Rush's shadowdrop, which is saying something.

Game is short so it should be fine. When is the embargo up?

 

[H-I-M]

They're obviously keeping all the promo budget for the PS5 release y'all.

 

[rhodesianshepard]

Game is short so it should be fine. When is the embargo up?

I remember seeing day before release. I still think it will review well but still weird to not sent out review codes yet