I'm floored by the responses in here. There is less complaining about the new proposed ads in the article (and judging from the article, the new proposed ads sound horrid!) and way more complaining about the ads on the current 360 dashboard (which don't bother me at all). I really don't get it. I don't see anything wrong with the dashboard. Bing tab, Home tab, Video tab, Music tab, Social tab, Apps tab, Systems tab. I'd guess only the Home, Video, Music, Social, and Apps tab have a square in the bottom right corner that has an advertisement in it, but what would possess people to complain about it? It's an unobtrusive square tucked away in the corner of the UI... my "cursor," for lack of a better term, almost NEVER wanders towards that corner. The rest of the UI is either functional (quickplay, search, play game) or is a series of gaming-related newsfeeds (or "advertisements" if you want to be obnoxious and as a hardcore gamer you have a problem that you're being informed about new gaming and DLC releases).
I mean yeah, each square can be boiled down to an advertisement, but I have no problem with being told that I can get a trial for Fez or that this week's deal of the week is a discount on Lego games.