not sponsored editorial content. if it was microsoft sponsoring a documentary about how awesome microsoft is, that would be sponsored editorial content.
deals like this don't impact editorial. the latest episode of press reset actually talks about this! at the end of the day it's about finding the funding to run a site while intruding the least on the users' experience.
"We totally had to be talked into doing this by the sales team."
"The sales team has absolutely no influence over us at all."
k guys!