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[OG_Original Gamer]

So $400.00 is the new $300.00.

 

[Orayn]

I wouldn't get too excited. I'm sure this is the base model?

The respectable unit will be 449-499?

Currently, all signs point to a single SKU that includes a 500GB hard drive and next-gen Playstation Eye. A premium SKU is still possible, but I think it would just mean the addition of some combination of a Move controller, PS+, and pre-loaded games.

 

[Tobor]

$399. It absolutely has to be, or they are screwed.

Microsoft is going to hitting hard with subsidy crap this go round, Sony has no wiggle room on price.

 

[maquiladora]

$450 USD. Ehhhhh I'm really hoping for $399.99 but I think I could deal with $450. $500 is a no go though.

I would say this means around $400 rather than around $450.

 

[Smiles and Cries]

going to have to find a Lay-a-way plan at Walmart again

 

[Fox_Mulder]

I call 469$

 

[Boogybro]

I will bite at 300 if there's some games I want for it.

 

[Nestunt]

If they do somekind of 299 and September release

its over

 

[Gucci Messiah]

I think $300 would be irresistible for way too many people at launch, and I doubt Sony could meet the demand early on. So they'd be losing potential profit.

I could see them lowering the price to that point further down the line when the supply chain is saturated. Sort of like what Nintendo did with the 3DS.

Nintendo lowered the price because nobody was buying it, not because of over saturation

 

[BD1]

Man, $450USD?

... I dunno. I don't think the market is there right now to support that price. We'll see Weds (maybe).

$399. It absolutely has to be, or they are screwed.

Microsoft is going to hitting hard with subsidy crap this go round, Sony has no wiggle room on price.

Well, with the current financial state of Sony, they can't take massive losses on it either.

 

[ChimpanzeeThat]

If it launches for £300 i'll buy on release.

 

[fabricated backlash]

if 350 is anywhere true ( i highly doubt it) then Sony is out for blood. They will take a massive loss with each console sold, betting on outselling MS at all costs.

I doubt Sony is in a position to pull this off.

 

[Mileena]

£300= $464

PAL pays more for hardware almost all the time right?

 

[shinobi602]

VAT is included in UK prices, so you'd be looking at <$400 in the States.

Really? What's VAT?

 

[TheJollyCorner]

I expected $450 and was ok with that.

Anything cheaper would be a nice surprise, but I still anticipate $450.

 

[Jezbollah]

I'm still expecting £329 for the UK though.

That's the same price that Apple want for an entry level iPad 2 at the Apple Store.

 

[Addnan]

£300 is the max price I am hoping for, will buy it at launch with some games if it is at that price.

 

[Mpl90]

I repeat the question: do we know how much is Times reliable when talking about console rumours? This is what we need to understand.

 

[SpeedySwaf]

Does anyone know what the "leaked" prices for the PS3 was before the official announcement?

 

[Bojanglez]

Very reasonable, so good I might buy 2 (presuming I have to get a US console if I want a PS4 in 2013).

 

[TheLegendOfMart]

Really? What's VAT?

20%

 

[Carl]

£300 would be very much fine by me. Day 1

 

[Amir0x]

Were you expecting the PS4 to be priced close to the Wii U?

No. God, I must have really misfired on the English or something in my post.

I expected it at $399.99. I don't think that's cheaper than expected, which is what the OP article suggested. I think that's where they have to be. I was saying it better be that price (or lower, although I don't think it would or has to be), because if it's priced more than $400, it's going to be another Sony bomb.

 

[gofreak]

I am not sure,since they said leaked internal documents as well.

Not sure what those are.

Yeah, but if those docs were quoting a price in yen, it would be misleading to simply take a straight conversion to pounds.

Anyway, I have the full article in front of me.

Some of it seems a bit dubious or a regurgitation of what's come before.

It does say that Sony wants to see the next Xbox before announcing pricing or release dates for PS4. It says 'Sony hopes to launch the new PlayStation worldwide at the same time. Industry sources said the company does not want "to be on the back foot" as they were with the release of the PlayStation 3, which launched in Europe later than in the US and Japan, meaning many gamers were left with no other choice than to buy the Xbox'.

I think that's a bit dubious though. Think we've had fairly good indication that US/Japan might happen this year, but Europe next.

 

[Lagspike_exe]

Really? What's VAT?

Value Added Tax. Ranges from around 15% to 25% in Europe. Equivalent of sales tax in USA.

 

[Osiris]

Really? What's VAT?

Value Added Tax, a 20% (currently) tax on luxuries.

 

[genjiZERO]

I'll never buy anything over $300

 

[Zaph]

I can't read the full article (paywall), can someone tell me if the "£300" number is a direct US$ conversion or an actual UK price point?

If it's just a conversion, then that number is basically pointless as it'll surely get inflated due to the usual reasons.

Also, if the rumours are true and the late 2013 launch is only for US/JP (with EU following in 2014), I don't see them announcing a UK price for quite a while.

 

[The Lamp]

$399. It absolutely has to be, or they are screwed.

Microsoft is going to hitting hard with subsidy crap this go round, Sony has no wiggle room on price.

I don't think it'll start higher than $399. Last time it was blu-ray that cost them so much and this time they're likely going to keep it. Even with a $599 launch, PS3 isn't doing horrifically now, so at $399 I think they'll be okay.

 

[Jacksonlee]

im good with this. worth it and lower than i thought

 

[PaulLFC]

£300 is the same price as a Wii U Premium. Day 1 if so, but I'm expecting £350.

 

[x-Lundz-x]

If true I assume 399 for base model and 499 for the the one that's worth getting.

If they have a bunch of killer launch games at first they can count on me to be there day one.

 

[javac]

That's $399.99? That's not at all cheaper than I expected it to be?

I damn well hope they're not CONSIDERING that price either; better be that or lower or they're out.

To put it in perspective, the Premium Wii U retails for £299 in the UK, while its $350 in the US. UK normally gets ripped off. £300 for PS4 is cheap (for us!)

 

[Little Old Man]

Really? What's VAT?

Value added Tax, it's on all 'luxury items', roughly equivalent to sales tax I'd assume.

It's currently at 20% in the UK.

 

[Acheteedo]

Oh, and if they do announce at £299, Wii U is dead in the water. not floundering or at risk, but dead, at least in the UK.

It is already dead. The UK has flat-out rejected the WiiU.

I can believe the £300 price point because the UK market is pretty weak at the moment, I don't think you can launch a machine much higher than that price, we're in a perpetual recession thanks to our lovely leaders.

 

[Iacobellis]

Uh, $399.99. Exactly what I said.

I'm reacting to the OP which says "it will be far cheaper than many experts had expected", because $400 is exactly what I expected. So it wouldn't be surprising at all

Are you an expert?

 

[dreamer3kx]

I think $350 would be the perfect price, that wouldve put lots of pressure on MS I think.

 

[DidntKnowJack]

Articles like this are why people set themselves up for disappointment. 300 at launch. No way. No effing way. Not going to happen.

 

[Chamber]

I wouldn't get too excited. I'm sure this is the base model?

The respectable unit will be 449-499?

I think the rumor was there would only be 1 SKU.

Anyway, $399 is the sweet spot. Anything over that will tank and I think Sony has learned this lesson.

 

[meta4]

Yes. The Wii U is dramatically overpriced, because Nintendo, and it also has a pad controller that apparently costs a lot of money, something that PS3 doesn't have in favor of stronger hardware.

Just because you think one price is too much doesn't mean you don't think the other is too much as well.

Edit: Oops, I don't think $400 is too much. I think any MORE than that is too much.

And the PS4 is way more powerful, has move integrated into the controller, touchpad, dual eye camera etc packed in and god knows what else. I cant see this going below 400$ unless Sony has decided to take massive hits on each hardware sold and going for the extreme lossmaker strategy again like they did with the three Playstations prior.

 

[Spongebob]

Value Added Tax, a 20% (currently) tax on luxuries.

20% is crazy high.

 

[Volotaire]

No way £300 that would be a sweet dream. But I'm open to surprises.

 

[DieH@rd]

Hopefully they will not fuck europe with $=€ again.

$400
£300
350€

Excellent pricing. I hope they will use it.

 

[maquiladora]

If true I assume 399 for base model and 499 for the the one that's worth getting.

If they have a bunch of killer launch games at first they can count on me to be there day one.

Wasn't there a rumor there would be only one SKU? 500GB?

 

[TheGreyHulk]

$399 is what the maximum is for Sony. If they go over that, they will regret it. Even going to $450 is too much to launch.

anyone hoping for a $300 launch is kidding themselves seeing how the ps3 is still at $269 over 6 years after it launched.

 

[gofreak]

Does anyone know what the "leaked" prices for the PS3 was before the official announcement?

I remember a SCE France exec saying 500 euros before the official price was announced, and of course, that turned out to be pretty spot on.

Of course, that was a way more solid source than anonymous reports in The Times

 

[Sickboy007]

Really? What's VAT?

Sales tax. 300£ = good

 

[Amir0x]

Are you an expert?

If expert is defined by industry analyst, I'd say I am definitely better at that job than 60% of the analysts I've seen so far get quoted, so yes. I am!

 

[cyberheater]

There is now way GAME will sell this for £299. No way on earth.

 

[Jackano]

That's another rumor towarding to a very good price for a sony system.

Questions are:
- 400&#8364; is fine but what if is it the cutting edge model, with the only viable model at 50/100&#8364; more?
- What will MS and Nintendo do?
- How much is gonna sony loose on each hardware sale?