It is a "Hyper Casual Fantasy" of some sort, for both mobile and 3DS, exploiting NFC technology for weapons/equipments (actual toys by Takara Tomy or in-game, if I understood correctly)
Inspired by Wonderflick, Dragn quest and Cova (these are MY WORDS) in terms of visual, the anime goes for a CGI approach that mixes claymation and manga styles, the game seems a sort of Fantasy Life 2 (for real!) with more enphasis on fights
Trailer:
https://www.youtube.com/watch?v=zm4J3m6LoUc
N3DS gameplay demo from the live presentation:
https://www.youtube.com/watch?feature=player_embedded&v=SR7tV-YHnMs
Multimedia project:
CoroCoro = Manga
TV Tokyo: Anime
Level 5 = videogame (3ds, iOS, Android)
Takara Tomi (toys)
??? = (don't know what that other symbol stays for)
The World:
Anime imgs:
Main characters:
The protagonist:
Keychains elements:
From real keychains/toys
Sold in Treasure boxes:
To in-game weapons/equipment:
The protagonist himself uses transformable keychains, summoning actual weapons:
NFC keychains in action on the New 3DS:
Some classes for the protagonist:
http://www.nintendolife.com/news/20...-media_project_and_its_coming_to_nintendo_3ds