You're making my point for me.
Why the hell should other publishers even bother with E3 anymore? E3 is basically just a week-long commercial for PlayStation 4 at this point.
Sony's "volume" didn't drown out E3. Sony announced about as many things as they always announce. The difference is that Sony is the loudest voice, and so all the volume from other people doesn't matter for shit.
Remember, I said "volume," not "noise."
If Microsoft was more relevant WW then you would see more deals foreign and western on their stage being done. You wouldn't have just FF7 remake or shenmue on Sony's stage.
You want to get people hyped, well all you have to do is cater to the fans and your venue will be hyped as fuck.
SHow me where MS, Nintendo did that in recent years and to a much bigger sample size. Having cloud in smash bros is cool, but its nothing compared to FF7 remake reveal, or shenmue.
Which have a history with tons of cult fans. If MS came out and showed something from the past being debuted on their console and had some kind of exclusive deal or something people would go nutts. Imagine a new banjo, perfect dark, or even a new Golden eye made by Rare people would lose their fucking minds.
That's how you use E3. IT'S how its used effectivly,. Remember Twisted metal for PS3? David jaffe comes out on a Sweet tooth truck people went nutts.
That's how you use it.