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Nikkei: Nintendo Switch to be 25,000 yen (Roughly $250) [Up: Maybe speculation]

How much will the cheapest Nintendo Switch SKU cost in U.S. dollars?


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Aren't you the one making a big deal about portability here or are you changing your argument? Cost matters a lot more with portables.

I'm not changing my argument. You were talking about affordability aka cost, right? I think cost and portability are related, but that relationship changes drastically depending on how the system is marketed.

For instance, tablets are marketed as powerful devices that can mimic (to an extent) your laptop experience in a smaller form factor. They have the software, and the general look and feel that makes them look like high end devices.

When you look at how dedicated gaming handhelds have been marketed up to this point, they've very much been from the get go market as portable devices offering different experiences from consoles. Even the PSP and Vita, which Sony tried to differentiate from that "elevating handhelds out of the gaming ghetto" feel apart under scrutiny when people say the console lite versions of games they were getting, so they still ended up being seen in the same light as Nintendo's handhelds to the average consumer. Not to mention Sony not really giving a shit about them didn't help.

It's why I think Nintendo is pushing the idea that it's a console that you can take on the go. They're positioning it similar to tablets, as powerful devices the mimic those of stationary or "bigger" computers, but in a smaller, more portable, form factor.

Obviously these are my thoughts, but the difference in marketing between the Switch and Nintendo's previous handhelds (or Sony's) is night and day
 

Ōkami

Member
Eh.

The article is more speculation rather than stating facts, more like what they expect given the circumstances.

It's worded in a more speculative way rather tha how blunt they were with the Wii U discontinued article, Majora's Mask article or 3DS XL article.
 
D

Deleted member 752119

Unconfirmed Member
Solid price, if a tad above impulse buy territory. Especially for me as I view a pro controller as a must, both to have a dpad and to be able to leave the joycons attached when docked to allow quick switching.
 
Ok price for the console but i need prices for the periphericals and the games

The vita price was near perfect but died because of the memory card prices ..so i'm waiting for more info
 

Teletraan1

Banned
He is incorrect, and so are you.

My original point is that there is some form of this hardware on the market for years and is now priced at 199 from a company that over prices their hardware. That is where my expectations are coming from in regards to price. Nintendo also makes money on software so they should be able to price the unit more aggressively where Nvidia has no such avenue. I am not trying to get into some lame tech debate about speculation of the exact specs.
 

gogogow

Member
I swear, some of you Nintendo fans... Where am I even calling Pokemon a fad? Are you just saying random shit?

Wow, you need to chill out. It was just a joke. I'm not a Nintendo fan, I buy all consoles and handhelds. You should stop accusing people of being a fanboy though, because that sounds so styoopid. Take a chill pill.
 

Condom

Member
€250 sounds almost too good. I wonder how big game installs will be, would a 128gb SD card really be enough?

Fake edit: Ah yeah you still have to pay 50 or so for the controller etc. So 350 when all is said and done, then you still have to get games.
 
249 would be great, although I still think it's gonna be 299 just like WiiU. WiiU was ( might be wrong ) cheaper in Japan at launch than in the rest of the world.
 

LordRaptor

Member
My original point is that there is some form of this hardware on the market for years and is now priced at 199 from a company that over prices their hardware. I am not trying to get into some lame tech debate about speculation of the exact specs.

Your original point wasn't very good or well informed, which is why people corrected you.
 

kennyamr

Member
We gotta wait and see, these are just analysts guessing a price spot but it's still a guess nevertheless.

$250 is ok I guess. It won't blow my mind but I'll be happy to buy one.
 

cw_sasuke

If all DLC came tied to $13 figurines, I'd consider all DLC to be free
Why is the 3DS being brought up?

Does context mean nothing? Why compare apples to oranges?

Yeah...would be like me saying the system will beat every record because Wii also was 249€.

3DS launching with Pilotwings Resort/Nintendogs is not the same as Switch launch with Zelda and/or new Mario. Also the 3DS looked bad because Sony announced that the Vita would be priced for 249€ as well - so this changed peoples mindset real fast.

Switch is an complete different position.
 
You are completely wrong about the Wii. The Wii could have been $100 more and still sold just as well. Everyone wanted it for the motion controls. Most of the people who wanted it were not deciding between it and the X360 or the PS3. They just wanted a Wii.

Similarly, the Wii U could have been $100 cheaper at launch, and it wouldn't have sold any better because the console was a mess.

How well the Switch will do will primarily be determined if Nintendo can demonstrate it's value. If the hybrid nature is an appealing twist, people will get it. If not, they won't.
I completely disagree with the first two paragraphs and optimistically agree with the third.

I just don't think you can flat out say those things couldn't have changed anything at all. We're both speculating but in opposite ways.
 
Why is the 3DS being brought up?

Does context mean nothing? Why compare apples to oranges?



Which system need a hundred bucks worth of accessories?
3DS is a portable; Switch is mostly portable with some console features likely replacing both Wii U and 3DS eventually
 
Wow, you need to chill out. It was just a joke. I'm not a Nintendo fan, I buy all consoles and handhelds. You should stop accusing people of being a fanboy though, because that sounds so styoopid. Take a chill pill.
What's the joke here? Why even bring up the "Pokemon is fad" stuff when I didn't even say that?

If makes even less since I have a freaking avatar of Red in his '96 shirt

Maybe don't post the usual persecution complex shit when it doesn't even apply and no one will accuse you
 

Mpl90

Two copies sold? That's not a bomb guys, stop trolling!!!
Some clarification based on that other translation:
The title of the article doesn't mention "target price". It's 注目価格 so something like "price deserving of attention". I have no idea how to translate it into English. The first sentence of the article says "25.000 yen - those interested in Nintendo stocks would do good to keep this price in mind".

The next line clarifies that this 25.000 yen isn't about stock price but about the price of the next console. (The current stock price for Nintendo is at 24.085 yen, hence the clarification).

Thanks again, going to re-post both your translations while adding your latest comment.
 

Ponn

Banned
My original point is that there is some form of this hardware on the market for years and is now priced at 199 from a company that over prices their hardware. That is where my expectations are coming from in regards to price. Nintendo also makes money on software so they should be able to price the unit more aggressively where Nvidia has no such avenue. I am not trying to get into some lame tech debate about speculation of the exact specs.

So I can play skyrim using just the Shield on my TV (no PC needed) at home then take the same game and walk down to the grocery store still playing my game? Honest question because I thought the Shield was a streaming handheld and haven't kept up on it.
 

Mithos

Member
If true, then I'll be forced to wait, a $/€249 price announcement, will mean that I have to pay $/€300 to be able to get one, not to speak of a $/€300 deluxe that will be for me $/€350.

Switch in 2018 it might be...
 
3DS is a portable; Switch is mostly portable with some console features likely replacing both Wii U and 3DS eventually
3DS does HD? 3DS has two controllers that detach? 3DS looks sleek and appealing to casual consumers? 3DS launched with BotW or 3D Mario?

Yeah whatever. There's nothing to compare. 3DS played on a tv? Like are you even serious trying to make some comparison of a 3DS to Switch? I guess I won't buy the Switch because I didn't care for the 3DS right for the first year and I should have the exact same feeling about Switch...
 

Mpl90

Two copies sold? That's not a bomb guys, stop trolling!!!
Reposting it, since it's a new page and I think we need things to be as clear as possible, i.e. no misinformation going around. Here's the two interpretations of the article so far.

OK I've fully read the article and I understand 80% of it. I was about to go to bed so I'm not gonna bother with a full (or elegant) translation, but these are the main points of Nikkei.

Let me get this out of the way first, and sorry for highlighting but I'm afraid no one will pay attention otherwise and this thread will reach 200 pages based on nothing:

In no way does Nikkei state that they understand this is the price Nintendo will ask for the Switch. IT IS SPECULATION ON THEIR PART.

These are the arguments for this speculated price from their article:

- Mr. Iwata's once said in the Jan 30 2014 investor meeting when pressed by an investor about how the Wii U failed to take off: "Whether a platform can achieve great market penetration or not depends on its momentum". In other words, the starting price is an deciding factor in the succes of a console. Nikkei follows up by saying that the Switch's starting performance can thus be somewhat predicted based on what Nintendo announces the price will be on Jan 13th.

- Nikkei says that the Super Famicom, Nintendo 64, GameCube, Wii and Wii U all started with a pricing of 25.000 yen. Meanwhile, Sony's PlayStation 4 has already received two price cuts and currently costs 29.980 yen (500GB model). Within the game industry there seems to be a consensus that the Switch will be around 30.000 yen.

- Nintendo CEO Mr. Kimishima has said that "There are no plans to sell [the Switch] at a loss". Within the stock market, an analyst at Rakuten has said: "If we take market penetration in mind, I'd expect around 20.000 yen". Market penetration influences the sales of software > if the Switch is sold at a higher price than 25.000 yen, investors will be wary.

And that's basically it. They also mention that Nintendo has said that not everything about the Switch has been revealed so it is possible that they will reveal another secret about the Switch on Friday. But Nikkei also mentions that "special features" (gimmicks) make third party support difficult and they name the Wii U as an example.

Disclaimer: I am N2 level in Japanese, I don't really read Japanese newspapers and absolutely no financial newspapers like Nikkei. So maybe I'm misenterpreting all of this, in which case I hope anyone with a better understanding of Japanese to correct me. Also maybe Nikkei has a tendency to post things like speculation but in reality they really have sources for this. Idk

Tldr: As far as I can tell Nikkei is just speculating about the price just like everyone of you is on GAF. This isn't a scoop or leak or rumor.

EDIT:

Some clarification based on that other translation:
The title of the article doesn't mention "target price". It's 注目価格 so something like "price deserving of attention". I have no idea how to translate it into English. The first sentence of the article says "25.000 yen - those interested in Nintendo stocks would do good to keep this price in mind".

The next line clarifies that this 25.000 yen isn't about stock price but about the price of the next console. (The current stock price for Nintendo is at 24.085 yen, hence the clarification).

Quick translation of the article below by me for those who still wanted to know what Nikkei was saying directly:

Nintendo, target price of 25,500 YEN.

25,500 YEN. For those people following Nintendo, this price is probably something worth paying attention to.

No, it's not their stock price. It's the sale price of the new Nintendo Switch console that will be revealed on the 13th of this month.

"Whether or not the platform spreads widely will be decided by momentum". Company president Satoru Iwata, who passed away suddenly in 2015, made this comment in relation to aiming for the success of the platform as a family games machine.

The tone is pretty different between the two translations. We need maybe a third one to state the record clear, and by that I mean a translation /summary of the entire article.
 
I'm not changing my argument. You were talking about affordability aka cost, right? I think cost and portability are related, but that relationship changes drastically depending on how the system is marketed.

For instance, tablets are marketed as powerful devices that can mimic (to an extent) your laptop experience in a smaller form factor. They have the software, and the general look and feel that makes them look like high end devices.

When you look at how dedicated gaming handhelds have been marketed up to this point, they've very much been from the get go market as portable devices offering different experiences from consoles. Even the PSP and Vita, which Sony tried to differentiate from that "elevating handhelds out of the gaming ghetto" feel apart under scrutiny when people say the console lite versions of games they were getting, so they still ended up being seen in the same light as Nintendo's handhelds to the average consumer. Not to mention Sony not really giving a shit about them didn't help.

It's why I think Nintendo is pushing the idea that it's a console that you can take on the go. They're positioning it similar to tablets, as powerful devices the mimic those of stationary or "bigger" computers, but in a smaller, more portable, form factor.

Obviously these are my thoughts, but the difference in marketing between the Switch and Nintendo's previous handhelds (or Sony's) is night and day
I'm not sure that's really that different from how they've treated their handhelds previously. They've always been the cheaper and portable alternative to the console cousins.
 
What's the joke here? Why even bring up the "Pokemon is fad" stuff when I didn't even say that?

If makes even less since I have a freaking avatar of Red in his '96 shirt

Maybe don't post the usual persecution complex shit when it doesn't even apply and no one will accuse you
Dude I'm pretty sure he was agreeing with you and was using your post as a jumping off point to joke about the fact that from the beginning of its inception, Pokemon has been referred to as a fad, especially by parents and older people who don't "get it."!
 

Vena

Member
So is clearly changed the innards compared to the old one. Thanks.

Let's wait for benchmarks in this new model before declaring people is wrong. Thanks.

????

They removed an empty space, that does not change the innards of what makes the device run and it does not change their limits to thermal physics. The shell is slimmed because its been freed from a bulky slot for a platter drive.

You're bending over backwards to reason this out.

Its a re-released Shield TV to go along with their new at-home tools. The old Shield TV is getting updated to do the same things through software patches.
 
So is clearly changed the innards compared to the old one. Thanks.

Let's wait for benchmarks in this new model before declaring people is wrong. Thanks.



I wasn't talking about costs.

Why would Nvidia release a considerably more powerful product and not mention it or advertise it anywhere? This is Nvidia. They love bragging.
 
Dude I'm pretty sure he was agreeing with you and was using your post as a jumping off point to joke about the fact that from the beginning of its inception, Pokemon has been referred to as a fad, especially by parents and older people who don't "get it."!
looked like he was agreeing with unemployedvillain who was also strangely calling me out for some how doubting pokemon when I wasn't doing that
 

marc^o^

Nintendo's Pro Bono PR Firm
250€ would be a damn sweet price, I remain sceptic they can achieve Wii's price with everything there is in the box.
 

Nairume

Banned
Which system need a hundred bucks worth of accessories?
The switch actually seems like it'll be capable of multiplayer right out of the box with the way it handles the joycons, so there might be less need to immediately go out and buy a second controller.
 
I'm not sure that's really that different from how they've treated their handhelds previously. They've always been the cheaper and portable alternative to the console cousins.

I think that's the key word and differentiator. Their handhelds have always been treated as alternative experiences, with completely differently games and different goals (none of which was power anywhere near consoles).

The Switch is being treated as a console that becomes portable. Console quality titles were shown (I doubt we'll see any 2D games even) and they always emphasize that you start on the TV then can take it on the go, as opposed to simply being on the go and coming back to hook it up to a TV. It's subtle, but I honestly think it makes a difference

looked like he was agreeing with unemployedvillain who was also strangely calling me out for some how doubting pokemon when I wasn't doing that

I wasn't calling you out necessarily, I just disagreed that affordability of the system Pokemon is on plays any non-trivial role in its success. It's one of those games like GTA where if the traditional experience is released on a system (so not like Chinatown Wars, which was still a million seller IIRC) it will sell. Guaranteed.
 

matmanx1

Member
If it launches at $250 then I am very interested. $300 or higher and I will probably hold off unless it has some absolutely killer launch software. $250 or less is a good place to be for selling a lot of units unless the software situation is just abysmal.
 
????

They removed an empty space, that does not change the innards of what makes the device run and it does not change their limits to thermal physics. The shell is slimmed because its been freed from a bulky slot for a platter drive.

You're bending over backwards to reason this out.

Its a re-released Shield TV to go along with their new at-home tools. The old Shield TV is getting updated to do the same things through software patches.

I mean, they redesigned the whole product, obviously.

Is new hardware and using old benchamarks from past hardware, dosn't proof anything, is certainly plausible, but is not 100% fact.
 
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