I don't think Sony or Nintendo will ever able to compete with Microsoft's pr department. Say what you will about it, you can't never say its ineffective. Media and a large portion of gamers buy in to those bullet points you posted every single time.
Well, their PR is not working.......Good PR is followed by delivery......Their PR is mostly based on bluff and a Johnny Bravoesque'd pitch, a snake-oilsman type spiel if you will....It's not working...They can't grow their base with such......The people buying XBONEX are not new people, they're the same diehard Xbox fans which were always going to buy it anyway, and yet, some of those even waited when it was available of up to -$300 with a trade-in at gamespot or when it was $350 with a wack of games.....
Your PR is drek when you have no choice but to offer an XBONEX -$300 with a trade in for a PRO or -$250 with a PS4 trade in, when just moments before, you were on your high horse talking about "the most powerful console, true 4k and highest quality pixels" and that the console is more than worth the $500 asking price....So if it's all worth it and PR is all that great, why can it be found for much less than a PRO for well over a year now. People are buying PRO's at higher prices than they do XBONEX, even when both are available.....MS PR or management can't see the forest for the trees, they felt lack of power is what caused them to slip on the banana peel, they fixed that and now they're miffed that PS4 is still selling better.....Right now, I wish I could get a gif to signal the state of confusion over at MS right now.......I could imagine is straight up pandemonium........"what shall we do?" but I bet you, it will all go back to the ever recurring decimal......Just wait for E3 and it will be "the most powerful console, best thing since sliced bread, endless power, this feature is going to revolutionize gaming" all over again..........How many of these failed attempts and hype speeches "sans delivery" are people going to listen to, till they just auto-passby......
At this point, just pay attention to people or rather their reactions when Lord Aaron Greenberg or King Spencer hypes anything up.......They paid several mexican audience members to fake hype the X018 event with cheers, no genuine emotion from what I saw....Journalists are being promised stash and paid to write articles, that's MS PR for you....Just check a recent 5 things XBOX 2 must do to beat PS5 by trustedreviews, I'm surprised it has not been posted yet and all those articles suggesting Sony is in trouble for next gen etc....and MS is making big moves for next gen, whilst Sony is just being complacent, that is so not true, that you would need to be delegated to write such.....Yet, that is MS's underhanded PR for you and everybody can easily see through it, but such moves will never get people to buy your console, actually games do, and being genuine does...
Look at Naughty Dog with TLOU, they just speak about some tech they're using in TLOU for animations, the TR guy blew a gasket on social media attacking them and yet shadow of TR, didn't light the charts on fire or the reviewers, they had several animation hitches and glitches in that game......Naughty never come out and say, this is going to be a 95+ game and all games are in trouble, they just work hard to ensure delivery and are nervous that their games will not be received well, instead of that cocky attitide displayed elsewhere....The same for Cory Barlog, one of the most humble developers around....All of that is part of the good PR machinery.....
One of the best PR bits last gen was when Shu Yoshida and PR guru Adam Boyes did this video.......
Or when, Jack Tretton sits down with a journalist or when he delivered his speech at E3 2013, the same with Andrew House. all calm and collected, not hyping things out the wazoo that we see elsewhere.....How about PS2's reveal ($299), just $299 and he walked off stage.......Now that's good PR......Or when Cerny is talking hardware, you want to listen instead of the fake hype from Spencer or the drivel from Aaron Greenberg......I don't want to hear these guys talk about hardware or watch more reels of "highest quality pixels", that means nothing to me, I want an engineer like Cerny to explain the intricate details and tell me what I want to know, I want to learn something. Most of what I've spoken about can be seen in the first few minutes of this video below....